september marketing News

B2B Firms Boost Growth with Combined SEO and SEM Strategies

This article presents a case study of a B2B company, detailing how it achieved significant traffic growth and improved performance through integrated SEO and SEM marketing strategies. It leverages platforms like Google Ads, Facebook, LinkedIn, and TikTok, combined with technical infrastructure and data analytics, to build an effective customer acquisition matrix. This practical example offers valuable insights for B2B companies undergoing digital transformation, demonstrating a successful approach to boosting lead generation and driving business results.

01/23/2026 Logistics Industry Insights

Global Supply Chains Rethink Resilience After Suez Blockage

The Suez Canal blockage exposed the fragility of the global supply chain. Josh Brazil, VP of Marketing at project44, pointed out that the incident exacerbated container shortages, leading to shipping delays and price increases. Companies should diversify sourcing, increase inventory, enhance supply chain visibility, and foster closer partnerships to improve supply chain resilience and mitigate future risks. These measures are crucial for navigating disruptions and ensuring business continuity in an increasingly volatile global landscape.

01/20/2026 Logistics Industry Insights

25 Proven Principles for Highconverting Ad Copy

This article summarizes 25 common mistakes in Affiliate copywriting and proposes a "Don't...Do..." principle to help readers improve ad CTR. It emphasizes the importance of elements like specificity, quantification, authenticity, and endorsements. Furthermore, the article provides a high-converting copywriting checklist to assist readers in creating more compelling and effective advertising creatives. By avoiding these common pitfalls and focusing on these key elements, readers can significantly boost the performance of their affiliate marketing campaigns.

01/26/2026 Logistics Industry Insights

Independent Websites Drive Crossborder Ecommerce Growth

Faced with traffic bottlenecks and cost pressures on e-commerce platforms, cross-border e-commerce sellers urgently need to transform. The independent website model builds a system of compounding user asset growth by controlling user data, building brand image, and implementing flexible marketing strategies. Choosing the right website building solution and addressing the challenges of technology, operations, and compliance, strategic deployment of independent websites is key for cross-border e-commerce to achieve sustainable growth.

01/26/2026 Logistics Industry Insights

Outbrain Boosts Crossborder Ecommerce with Targeted Content

Outbrain's content recommendation empowers cross-border e-commerce by reaching global traffic and precisely promoting brands and products. Optimizing content strategy and data analysis are crucial for success. It leverages personalized recommendations to connect businesses with the right audience, driving engagement and conversions in international markets. By understanding user behavior and preferences, Outbrain helps businesses tailor their content to resonate with diverse audiences, maximizing the impact of their marketing efforts and expanding their global reach.

01/26/2026 Logistics Industry Insights

Global Marketers Cut Facebook Ad Costs with Efficiency Strategies

High Facebook ad costs for overseas campaigns are a common challenge for businesses. This article delves into the reasons behind these elevated costs and provides optimization strategies to help businesses reduce expenses and improve efficiency. These strategies include new account optimization, creative optimization, landing page optimization, leveraging Facebook tools, and refined audience targeting. By implementing these techniques, businesses can effectively manage their Facebook ad spend and achieve better results in their international marketing efforts.