Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Global Trade Platforms Boost Overseas Customer Reach

Global Trade Platforms Boost Overseas Customer Reach

This article introduces three practical B2B platforms and a mapping tool for foreign trade businesses. These include the Turkish business database Turkish-Manufacturers.com, the multinational business directory Firmasec.com, and the geographically-focused customer acquisition tool SmartSousou. These resources can help foreign trade companies accurately target overseas buyers, improve customer development efficiency, and facilitate international market expansion. They provide valuable data and functionalities for identifying potential clients and understanding market landscapes, ultimately supporting business growth in global markets.

01/23/2026 Logistics Industry Insights
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Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Songmics, a leading home furnishing exporter, achieved a revenue of 8.124 billion yuan in 2024, a 33.74% year-on-year increase. Its success lies in its deep cultivation of the European and American markets, differentiated product strategies, and the expansion of online and offline channels. Chinese home furnishing companies face both opportunities and challenges when going global. They need to pay attention to intellectual property rights, brand building, logistics optimization, and compliant operations to achieve sustainable development.

01/23/2026 Logistics Industry Insights
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Shopify Expands Brands Global D2C Ecommerce Reach

Shopify Expands Brands Global D2C Ecommerce Reach

Shopify, a leading global e-commerce platform, empowers brands to achieve global expansion through the Direct-to-Consumer (DTC) model. This article delves into how Shopify facilitates brand empowerment and unlocks global market potential by simplifying online store creation, providing a wealth of design tools and applications, and championing the DTC approach. With Shopify, brands can take control of their destiny and directly engage with customers worldwide. Choose Shopify and embark on your global e-commerce journey.

01/21/2026 Logistics Industry Insights
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North American Class 8 Truck Orders Fall in January Outlook Steady

North American Class 8 Truck Orders Fall in January Outlook Steady

Recent data indicates a slight month-over-month decrease in North American Class 8 truck orders for January, but a year-over-year increase, suggesting continued strong overall demand. Experts believe that short-term fluctuations are inevitable, but in the long term, the heavy-duty truck market still has growth potential, driven by economic recovery, infrastructure development, and the expansion of e-commerce. The market shows resilience and positive long-term prospects despite the recent dip in monthly orders.

01/29/2026 Logistics
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Uschina Trade War How Businesses Adapt to Tariffs

Uschina Trade War How Businesses Adapt to Tariffs

Dan Glazer, head of Flexport Capital, analyzes the negative impacts of tariffs on business operations amidst the US-China trade war. He explores how companies can address these challenges and achieve business growth through diversification, technological innovation, and expansion into emerging markets. In the face of trade frictions, businesses need to be flexible and adaptable to survive and thrive. They must proactively implement strategies to mitigate risks and capitalize on new opportunities arising from the evolving global trade landscape.

01/26/2026 Logistics Industry Insights
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Auto Parts Exporters Optimize Crossborder Ecommerce to Italy

Auto Parts Exporters Optimize Crossborder Ecommerce to Italy

For cross-border e-commerce sellers shipping auto parts to Italy, a comprehensive consideration of platform selection, logistics solutions, customs clearance procedures, tax handling, and compliance requirements is essential. Choosing the right logistics channel, such as international express, air freight, or sea freight, and paying attention to customs clearance, taxation, and product compliance, are key to successfully entering the Italian market. Careful planning and execution in these areas will contribute to a smooth and profitable expansion into Italy.

01/26/2026 Logistics
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AI Tools Transform SEO and Automate Lead Generation

AI Tools Transform SEO and Automate Lead Generation

This article delves into the challenges faced by traditional SEO and reveals how an AI content matrix reshapes SEO value through intelligent website building, AI keyword expansion, and automated operations. Through real-world case studies, it demonstrates the significant impact of AI content matrices in increasing inquiry volume and reducing customer acquisition costs. The article also provides key steps to launch an AI marketing engine, highlighting the potential for improved efficiency and ROI in digital marketing strategies.

01/26/2026 Logistics Industry Insights
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Freight Market Surge Signals Economic Rebound in February

Freight Market Surge Signals Economic Rebound in February

The Cass Freight Index indicates positive growth in February. Shipment volume increased by 4.1% year-over-year and 1.8% month-over-month. Expenditures rose even more significantly, with a 16.9% year-over-year increase and a 2.0% month-over-month gain. These figures suggest a steady expansion in the freight market, potentially laying a solid foundation for overall economic growth throughout the year. This positive trend in freight activity could be interpreted as a favorable economic signal.

01/28/2026 Logistics
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