SEO Shifts From Traditional Methods to GEOAI Integration

SEO Shifts From Traditional Methods to GEOAI Integration

This year-end sharing session with 450 attendees summarized the evolution of SEO: from traditional SEO to RLO (Reach, Listen, Optimize) for comprehensive online optimization, and finally to GEO (Generative Engine Optimization) in the AI era. The session explored how marketers can adapt to the AI revolution and achieve success. It covered the shift in SEO paradigms driven by AI, emphasizing the importance of understanding and leveraging AI tools and strategies. Key takeaways included adapting content strategies for AI-powered search, optimizing for voice search, and utilizing AI for data analysis and personalized marketing. The discussion highlighted the need for marketers to embrace continuous learning and experimentation to stay ahead in the rapidly evolving landscape of AI-driven marketing.

01/15/2026 Logistics Industry Insights
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Shopee Payment Guide for Southeast Asian Sellers

Shopee Payment Guide for Southeast Asian Sellers

This article provides a detailed analysis of Shopee's payment collection process and payment methods. It compares the advantages and disadvantages of Payoneer and PingPong, and offers information on settlement currencies and disbursement cycles for various Shopee sites. Furthermore, it summarizes key precautions and tips to avoid common pitfalls in payment collection, helping Shopee sellers efficiently and securely receive payments and succeed in cross-border e-commerce. The guide aims to empower sellers to navigate the complexities of international payments effectively.

01/06/2026 International Settlement
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Tiktok Tests Hybrid Store Model for Overseas Expansion

Tiktok Tests Hybrid Store Model for Overseas Expansion

This paper provides an in-depth comparison of TikTok's semi-closed loop central store model and the standard semi-closed loop model, focusing on key differences in store ownership, product category restrictions, and fund settlement methods. The aim is to assist merchants in selecting the most suitable TikTok semi-closed loop model based on their specific business characteristics, financial strength, and risk tolerance. This will enable them to better expand into overseas markets by making informed decisions about their TikTok e-commerce strategy.

12/30/2025 Logistics Industry Insights
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Freight Forwarders Gain Efficiency with Iatas Cargo System

Freight Forwarders Gain Efficiency with Iatas Cargo System

This article delves into the IATA CASS (Cargo Account Settlement System), explaining how it streamlines the accounting settlement process between airlines and freight forwarders, improving efficiency and reducing costs. It also details the application process, required documents, and benefits of becoming an IATA-accredited freight forwarder. The aim is to help freight forwarding companies better leverage the IATA platform and expand their global business operations. This includes understanding the requirements for maintaining accreditation and utilizing CASS for efficient financial transactions.

12/30/2025 Logistics
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Global Freight Forwarders Gain Trust Through IATA Accreditation

Global Freight Forwarders Gain Trust Through IATA Accreditation

IATA freight accreditation enhances brand reputation, expands global network, and simplifies settlement processes. Achieving accreditation signifies compliance with international standards, fostering customer trust and improving operational efficiency. It demonstrates commitment to industry best practices and provides access to IATA resources and training. This certification strengthens credibility and allows freight forwarders to participate in the CASS settlement system, streamlining financial transactions with airlines worldwide. Overall, IATA accreditation is a valuable asset for freight forwarders seeking to grow their business and enhance their competitive edge.

12/30/2025 Logistics
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Fed Rate Pause Impacts Forex for Crossborder Ecommerce

Fed Rate Pause Impacts Forex for Crossborder Ecommerce

The Federal Reserve's pause on rate hikes presents new exchange rate challenges for cross-border e-commerce sellers. This article analyzes the reasons behind the pause, predicts dollar trends, and offers settlement strategy advice, including monitoring market dynamics, settling in batches, considering forward settlement, diversifying operations, and optimizing cost control. Sellers need to closely monitor the market and flexibly adjust their strategies to cope with exchange rate fluctuations. Proactive risk management is crucial for maintaining profitability in the face of currency volatility.

01/07/2026 Exchange Rate Query
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Yuan Surge Squeezes Profits for Crossborder Ecommerce Sellers

Yuan Surge Squeezes Profits for Crossborder Ecommerce Sellers

The appreciation of the RMB exchange rate puts pressure on the profits of cross-border e-commerce sellers, who face the challenge of choosing the right time for foreign exchange settlement. This article analyzes the reasons for exchange rate fluctuations and provides sellers with coping strategies such as rational foreign exchange settlement, risk diversification, enhancing product competitiveness, and multi-channel operation. It suggests prudent operation and brand building to cope with exchange rate risks and maintain profitability in the face of market volatility.

12/31/2025 Exchange Rate Query
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Plunging Dollar Hurts Crossborder Ecommerce Profits

Plunging Dollar Hurts Crossborder Ecommerce Profits

The recent sharp decline in the USD exchange rate has created settlement difficulties and squeezed profit margins for cross-border e-commerce businesses. Experts predict a continued downward trend, urging companies to strengthen exchange rate risk management. Strategies include leveraging financial instruments for hedging, expanding RMB settlement, optimizing supply chain management, and collaborating with financial institutions for professional risk management services. Companies need to proactively manage exchange rate fluctuations to mitigate potential losses and maintain profitability in the face of a volatile currency market.

01/06/2026 Exchange Rate Query
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