Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

This paper delves into the distinctions between shelf e-commerce and interest-based e-commerce, using Douyin e-commerce as a case study to explore how interest-based platforms are incorporating shelf e-commerce functionalities. It also examines brand operational strategies across different platforms. The article argues that the future of e-commerce lies in the convergence of shelf and interest-based models, catering to diverse consumer shopping preferences. This fusion aims to provide a more comprehensive and engaging shopping experience for users.

BIMCO Governance Structure and Key Roles Explained

BIMCO Governance Structure and Key Roles Explained

This article introduces BIMCO's governance structure, core functions, and its significant role in the shipping industry, including the specific responsibilities of the Board of Directors, Executive Committee, and various professional committees. Since its establishment in 1905, BIMCO has continually evolved to provide efficient and transparent services and support to its members.