Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

US Service Sector Hits Record High in July Faces Challenges

US Service Sector Hits Record High in July Faces Challenges

The July ISM Services PMI reached a record high, signaling significant market potential. The report highlights the strong underlying growth in the service sector while also pointing to challenges related to supply chains, labor, and inflation. Businesses should optimize their supply chains, control costs, attract talent, embrace digitalization, and collaborate with suppliers to address these challenges and seize opportunities for sustainable growth. The record PMI suggests robust economic activity, but navigating these hurdles is crucial for continued success.

USD to IDR Exchange Rate Hits 81344 Per 5 Amid Volatility

USD to IDR Exchange Rate Hits 81344 Per 5 Amid Volatility

Currently, 5 US dollars are exchanged for 81,344.02 Indonesian rupiah, and the fluctuation in the USD to IDR exchange rate continues to attract investor attention. Over the past year, the exchange rate peaked at 16,491 IDR and reached a low of 16,356 IDR, indicating that market dynamics significantly impact exchange rate volatility.