Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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US Rail Freight Rebounds in August on Chemical Intermodal Gains

US Rail Freight Rebounds in August on Chemical Intermodal Gains

US rail freight saw a slight increase in the last week of August, with gains in both carloads and intermodal units. Performance varied across commodity categories. Year-to-date cumulative freight volume also showed growth. This data provides insights into the current economic landscape and can be used for further analysis of freight trends and their impact on the broader economy. The modest uptick suggests continued, albeit uneven, economic activity.

02/04/2026 Logistics
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US Rail Freight Gains in Carloads Faces Intermodal Challenges

US Rail Freight Gains in Carloads Faces Intermodal Challenges

Recent US rail freight data reveals a mixed picture: carload volume slightly increased, while intermodal transportation declined. Nonmetallic minerals, metallic ores, and chemicals showed strong performance, whereas grain, miscellaneous shipments, and coal transportation decreased. Although year-to-date figures indicate growth, short-term fluctuations warrant attention. Railroad companies need to enhance efficiency, embrace digital transformation, and focus on sustainable development to navigate challenges and capitalize on opportunities in the evolving market.

02/04/2026 Logistics
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US Rail Freight Volumes Rise Amid Economic Recovery

US Rail Freight Volumes Rise Amid Economic Recovery

According to the Association of American Railroads, U.S. rail freight traffic for the week ending August 30th increased by 0.6% year-over-year, with intermodal traffic up 1.2%. Chemicals and metallic ores showed strong performance, while petroleum and grain declined. Cumulative freight traffic for the first 35 weeks of 2025 continues to grow, suggesting a gradual economic recovery. The rail industry faces both challenges and opportunities, requiring continuous innovation and development.

02/04/2026 Logistics
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E2open CEO Identifies Top Logistics Industry Trends

E2open CEO Identifies Top Logistics Industry Trends

E2open CEO Michael Farlekas analyzes three major trends in the current logistics industry: the transformation of the freight economy, the impact of declining imports on ports, and supply chain diversification and resilience. Businesses need to pay attention to market dynamics, embrace digitalization, build diversified supply chains, and support decision-making with data analysis. Focusing on these areas will allow companies to navigate the evolving landscape and improve their overall performance.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Key Strategies for Effective Promotions

Amazon Sellers Key Strategies for Effective Promotions

This article provides a practical promotion plan template for new Amazon sellers, covering cost accounting, goal setting, advertising budget, reviews & Q&A, operational solutions, and data recording. It aims to help sellers systematically promote their products, improve operational efficiency, and boost sales performance. The template guides new sellers through a structured approach to launching and scaling their products on Amazon, ensuring a comprehensive and data-driven strategy for successful product promotion.

02/04/2026 Logistics Industry Insights
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Google Shopping Ads Key Strategies for Keyword and Feed Optimization

Google Shopping Ads Key Strategies for Keyword and Feed Optimization

This article provides an in-depth analysis of keyword strategies for Google Shopping Ads, emphasizing Feed optimization as the core element. It covers critical aspects such as product titles, descriptions, and attributes. Furthermore, it explores campaign structure optimization, keyword type selection, the application of negative keywords, and the importance of continuous optimization and A/B testing. The aim is to assist businesses in enhancing ad performance and conversion rates.

02/05/2026 Logistics Industry Insights
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Snapchat Ads Emerge As Key Tool for Engaging Gen Z

Snapchat Ads Emerge As Key Tool for Engaging Gen Z

This article details the steps for launching Snapchat ads, covering ad creation, goal definition, budget setting, audience selection, and ad content design. It emphasizes the importance of tracking and optimizing ad performance. Readers will learn how to advertise on Snapchat to achieve brand exposure and marketing goals. The article provides a comprehensive guide to navigating the platform's advertising features and maximizing campaign effectiveness for cross-border e-commerce businesses.

02/05/2026 Logistics Encyclopedia
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Six Keys to Strengthening Supply Chains with Chinese Suppliers

Six Keys to Strengthening Supply Chains with Chinese Suppliers

When selecting Chinese B2B suppliers, focus on six key dimensions: performance, reputation, communication, logistics, innovation, and brand endorsement. Excellent suppliers provide stable and reliable products and services, reducing cooperation risks and improving supply chain efficiency. This ultimately helps businesses gain a competitive edge in the global market. Prioritizing these aspects ensures a stronger, more dependable partnership, leading to improved operational outcomes and increased opportunities for success in international trade.

02/05/2026 Logistics Industry Insights
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Trucking Industry Braces for Slowdown Eyes 2026 Rebound

Trucking Industry Braces for Slowdown Eyes 2026 Rebound

Trucking executives are hopeful for a freight demand recovery by 2026, anticipating increased rates and improved profitability. Companies are actively addressing challenges by controlling costs and optimizing capacity. Despite facing soft demand and excess capacity, the industry is striving for balance and sustainable development. The expectation is that a stronger economy will drive increased freight volume, boosting the trucking sector's performance after a period of downturn and adjustment.

01/15/2026 Logistics Industry Insights
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