Ebay Sellers Boost Sales with SEO Promoted Listings

Ebay Sellers Boost Sales with SEO Promoted Listings

This article delves into eBay store promotion strategies, focusing on the application of organic search optimization and commission advertising (PL). It emphasizes a holistic approach to traffic acquisition, combining refined advertising techniques with the importance of natural search optimization. The aim is to help cross-border e-commerce sellers enhance their store's competitiveness and achieve long-term growth by leveraging both internal and external traffic sources and optimizing their advertising spend.

01/06/2026 Customs Knowledge
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Purolator Boosts Crossborder Ecommerce with Livingston Buy

Purolator Boosts Crossborder Ecommerce with Livingston Buy

Purolator, a subsidiary of Canada Post, has acquired Livingston to strengthen its cross-border operations and enhance customs brokerage services. Livingston will become a wholly-owned subsidiary of Purolator, supporting its international expansion and enabling it to provide customers with more comprehensive and efficient cross-border logistics solutions. This acquisition is a key step in Purolator's global strategic plan and will enhance its competitiveness in the international market.

01/08/2026 Logistics
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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Facebook Page Management Guide Boosts Lead Generation

Facebook Page Management Guide Boosts Lead Generation

This article details the creation, setup, and daily operation techniques of a Facebook Page, aiming to help businesses build a professional brand image, enhance user engagement, and effectively drive traffic to independent websites. It covers basic page configuration, essential settings, content planning, posting frequency, and interaction strategies. This provides readers with a comprehensive practical guide to effectively manage their Facebook presence and leverage it for brand building and traffic acquisition.

12/29/2025 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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Appota Buys Wifi Chua to Strengthen Vietnam Mobile Market

Appota Buys Wifi Chua to Strengthen Vietnam Mobile Market

Appota has acquired Wifi Chua, aiming to reach 50 million users and expand its mobile services ecosystem. This acquisition is strategically designed to increase user base, diversify service offerings, and extend payment scenarios throughout Southeast Asia. The move strengthens Appota's position in the region and provides a broader platform for its existing and future services, leveraging Wifi Chua's established network and user base to accelerate growth and market penetration.

01/19/2026 Logistics Industry Insights
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Enhancing Logistics Efficiency An Analysis of Maersk and Fawnet's Automated Sorting Solutions

Enhancing Logistics Efficiency An Analysis of Maersk and Fawnet's Automated Sorting Solutions

Maersk has partnered with Fanwang to launch an automated sorting solution, significantly enhancing the efficiency of order shipping and returns while reducing operational costs and increasing customer satisfaction. By utilizing efficient automated sorting equipment and intelligent systems, the solution optimizes workflow processes and achieves precise management, driving continuous innovation and development in the logistics industry.

07/23/2025 Logistics
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MSC Adjusts Megaship Routes Amid Falling Freight Rates

MSC Adjusts Megaship Routes Amid Falling Freight Rates

MSC has announced a strategic redeployment of its Ultra Large Container Vessels, shifting them from the Asia-Europe trade route to the more profitable Mediterranean and West Africa routes in response to declining freight rates. This move not only highlights MSC's adaptability but may also prompt other shipping companies to reconsider their independent operational models.

08/04/2025 Logistics Industry Insights
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2025 International Air Cargo Bans for Ecommerce Shipments

2025 International Air Cargo Bans for Ecommerce Shipments

This article provides a detailed analysis of the classification of prohibited items in international air cargo as of 2025 and its significance for cross-border e-commerce. By understanding the prohibition lists for hazardous materials, aerosol liquids, and high-value items, sellers can enhance compliance and ensure successful international shipping by avoiding selection mistakes.

08/04/2025 Logistics Encyclopedia
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