Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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US Security Fee Hike Draws IATA Criticism Over Economic Impact

US Security Fee Hike Draws IATA Criticism Over Economic Impact

The International Air Transport Association (IATA) strongly opposes the U.S. government's proposed plan to double security fees, arguing that it shifts the responsibility of national security onto airlines and passengers, negatively impacting the aviation industry and the global economy. IATA urges the government to take greater responsibility and find more reasonable solutions for aviation security. They believe the burden should not disproportionately fall on travelers and airlines, and that the government should explore alternative funding mechanisms to ensure effective security measures without hindering economic growth.

01/27/2026 Logistics Industry Insights
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US Shippers Face Rising Ocean Freight Costs Agent Challenges

US Shippers Face Rising Ocean Freight Costs Agent Challenges

This article provides an in-depth analysis of the cost structure of US ocean freight, freight forwarder selection, and practical tips to avoid common pitfalls. It details the components of costs, including basic freight, surcharges, and port handling fees. The importance of choosing a qualified, experienced, and reputable freight forwarder is emphasized. Furthermore, it offers practical advice such as planning ahead, purchasing insurance, and tracking shipments in real-time to help readers mitigate ocean freight risks, control costs, and ensure the safe delivery of goods.

01/28/2026 Logistics Encyclopedia
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Seatoair Logistics Gains Traction for Costefficiency

Seatoair Logistics Gains Traction for Costefficiency

The sea-air intermodal transport mode in cross-border logistics combines the advantages of both sea and air shipping to reduce costs and improve efficiency, catering to various cargo demands. Companies can effectively respond to challenges posed by seasonal goods and urgent restocking, thereby enhancing their market responsiveness.

08/04/2025 Logistics Encyclopedia
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New Tool Streamlines Crossborder Logistics Cost Calculations

New Tool Streamlines Crossborder Logistics Cost Calculations

This article provides a detailed analysis of the calculation methods for cross-border logistics costs, including the cost structures of international express, postal packages, dedicated line logistics, and overseas warehouses. By understanding the cost structures, businesses can effectively manage transportation costs, enhance international shipping efficiency, and improve profitability.

08/04/2025 Logistics Encyclopedia
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Swiss Worldcargo Joins Transatlantic Air Cargo Alliance

Swiss Worldcargo Joins Transatlantic Air Cargo Alliance

Swiss International Freight is set to officially join the transatlantic transport alliance of United Cargo and Lufthansa Cargo in 2025, aiming to enhance customer transport flexibility and choice through a dense route network. This collaboration will optimize shipping resources, resulting in more efficient and reliable cargo transportation services.

07/18/2025 Logistics
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Logistics Firms Urge Privacy in Negotiated Rate Deals

Logistics Firms Urge Privacy in Negotiated Rate Deals

The Negotiated Rate Agreement (NRA) is crucial for Flexport to protect customers' business secrets. Through the NRA, customers’ shipping rates can remain confidential, reducing the risk of competitors uncovering their business strategies. This article provides a detailed analysis of the necessity, content, and implementation requirements of the NRA.

08/07/2025 Logistics Encyclopedia
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Smart Logistics Boost Warehouse Efficiency with Automation

Smart Logistics Boost Warehouse Efficiency with Automation

This guide presents seven actionable strategies for warehouse automation aimed at helping warehouse managers optimize operations and enhance efficiency. It covers the entire warehouse management process from inbound standardization to picking and shipping, integrating real-time data monitoring, smart technologies, and effective team training to improve your logistics performance.

09/16/2025 Warehousing
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Taranto Port Aims to Become Key Mediterranean Hub

Taranto Port Aims to Become Key Mediterranean Hub

As an important strategic hub in the Mediterranean, Taranto Port is collaborating with the Port Network Authority to promote digitalization, innovation, and sustainable development, aiming to enhance operational efficiency and boost the local economy. This initiative hopes to position Taranto Port as a more critical player in global shipping.

08/05/2025 Port Encyclopedia
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