Guangzhous Crossborder Ecommerce Sector Hit by Layoffs Amid Downturn

Guangzhous Crossborder Ecommerce Sector Hit by Layoffs Amid Downturn

Guangzhou's severe COVID-19 situation has created operational difficulties for cross-border e-commerce companies. A major seller's 'indefinite holiday' announcement has drawn industry attention. This article analyzes the essence of this 'indefinite holiday,' revealing the survival struggles of cross-border e-commerce businesses and the anxieties of practitioners amidst the industry's winter. It also offers suggestions for both companies and individuals to navigate these challenges, including cost reduction, diversification, and skills enhancement for employees.

12/31/2025 Logistics Industry Insights
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Amazon Ads Strategies for Lowcost Latenight Traffic

Amazon Ads Strategies for Lowcost Latenight Traffic

This article delves into Amazon's advertising bidding mechanism, revealing the cost-effective advantages of late-night traffic. By lowering bids, adjusting ad placement percentages, and employing cascading bids, sellers can avoid peak traffic periods and effectively utilize late-night traffic. This helps reduce advertising costs, improve ACOS, and maximize profits. The article emphasizes that advertising optimization is an ongoing process requiring continuous testing and adjustments to achieve optimal performance and efficiency within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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UK Toy Market Faces Inflation Challenges Seeks Growth

UK Toy Market Faces Inflation Challenges Seeks Growth

The UK toy market is experiencing a trend of consumption downgrading under inflationary pressure. Sales of both low-priced and high-priced toys are declining, while mid-range toys are showing growth. Cross-border e-commerce sellers should adjust their product lines, optimize product portfolios, improve cost-effectiveness, and strengthen marketing promotions to adapt to market changes. Focusing on value and targeted marketing will be crucial for success in this evolving landscape.

12/31/2025 Logistics Industry Insights
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Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Google Ads Costs Surge Prompting Optimization Strategies

Google Ads Costs Surge Prompting Optimization Strategies

This article delves into five major reasons for the rising Cost-Per-Click (CPC) in Google Ads, including Smart Bidding, ad placement competition, industry competition, declining Quality Score, and imprecise search terms. It proposes corresponding strategies to help advertisers optimize their campaigns and improve their return on investment (ROI). The analysis aims to provide actionable insights for managing CPC effectively and maximizing the performance of Google Ads campaigns in a competitive landscape.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adapt FBA Strategies Amid Black Friday Demand

Amazon Sellers Adapt FBA Strategies Amid Black Friday Demand

Amazon FBA storage is reaching capacity, posing overage fee risks for sellers as Black Friday approaches. Amazon's promotion of increased storage and satellite warehouse services is essentially a disguised price increase. Sellers need to analyze the situation carefully, weigh the pros and cons, and choose the optimal storage expansion solution to minimize losses and navigate market challenges. They should evaluate if the cost of expansion outweighs the potential loss from overage fees and lost sales.

12/29/2025 Logistics
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South Chinas Scheng Emerges As Key Player in Crossborder Ecommerce Logistics

South Chinas Scheng Emerges As Key Player in Crossborder Ecommerce Logistics

Shengcheng Supply Chain, a rising force in South China's cross-border e-commerce logistics, offers cost-effective logistics solutions for small and medium-sized sellers through refined operations, customized services, and a region-focused dedicated line network. Its dedicated lines to Europe, America, and Southeast Asia, along with its overseas warehouse services, have demonstrated strong performance in terms of timeliness, customs clearance capabilities, and customer reputation. It is a noteworthy player in the market.

12/31/2025 Logistics
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Amazon Sellers Optimize Pricing for Higher Profits

Amazon Sellers Optimize Pricing for Higher Profits

Amazon product pricing is a critical challenge for sellers. This article provides pricing strategies, emphasizing the importance of market research and analyzing factors such as cost, competition, and customer willingness to pay. By combining pricing formulas and strategies, it aims to help you achieve profitability in the Amazon marketplace. Understanding these elements allows sellers to optimize their pricing, attract customers, and ultimately maximize their profit margins within the competitive e-commerce environment.

12/30/2025 Logistics Encyclopedia
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Global Airlines Adapt Strategies to Postpandemic Recovery

Global Airlines Adapt Strategies to Postpandemic Recovery

OAG's chief analyst converses with CAPA Chairman Emeritus Peter Harbison, analyzing the impact and transformation of the aviation industry due to the pandemic. Drawing upon 52 years of experience, Harbison emphasizes the importance of digital transformation, cost control, technology adoption, and collaboration. His insights offer valuable guidance for the aviation industry to navigate challenges and reshape its future, highlighting key strategies for recovery and long-term success in a rapidly evolving landscape.

01/07/2026 Logistics Industry Insights
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EFG Bank Monaco Simplifies SWIFT Transfers for Global Clients

EFG Bank Monaco Simplifies SWIFT Transfers for Global Clients

This article provides a detailed analysis of EFG Bank (Monaco)'s SWIFT code (EFGBMCMCXXX). It explains the structure and application scenarios of SWIFT codes and offers a practical guide to international money transfers. The guide covers essential aspects such as key considerations, information verification, fee evaluation, and tracking methods. The aim is to help readers complete cross-border payments efficiently and securely.

09/03/2025 International Settlement
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