Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Tiktok Partner to Boost Ecommerce Sales

Amazon Tiktok Partner to Boost Ecommerce Sales

The collaboration between Amazon and TikTok signifies a major shift in e-commerce traffic patterns. Sellers need to pay attention to changes in platform traffic structure, refine inventory management, and expand competitive channels to off-site social media. Upgrading marketing models, adopting an omnichannel strategy, enhancing short video content output, and collaborating with influencers to build brand influence are crucial strategies. This partnership demands a proactive approach to adapt to the evolving landscape of online retail and leverage the combined power of e-commerce and social media.

01/06/2026 Logistics Industry Insights
Read More
Ryder Cuts Texas Jobs Amid Supply Chain Shifts

Ryder Cuts Texas Jobs Amid Supply Chain Shifts

Ryder is laying off over 800 employees and ceasing operations in Texas due to a supply chain strategy adjustment by its client, Applied Materials. This event highlights the challenges companies face in adapting to supply chain shifts and the impact of the macroeconomic environment on the logistics industry. An in-depth analysis of the layoffs' consequences can provide valuable decision-making insights for businesses and government entities navigating similar situations. This situation underscores the importance of supply chain resilience and adaptability in a rapidly evolving global market.

01/28/2026 Logistics
Read More
G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

The G7 and EU are discussing a comprehensive ban on Russian maritime services, aiming to cut off its oil exports. This move could push oil prices higher, but the policy's effectiveness and Russian countermeasures remain uncertain. Simultaneously, high-level US-Russia talks offer hope for resolving the Ukraine crisis, potentially easing energy market tensions. The future direction is volatile and warrants close attention. This potential ban adds further complexity to the already strained global energy landscape, impacting supply chains and potentially leading to further economic instability.

01/28/2026 Logistics Industry Insights
Read More
XPO Logistics Sells Intermodal Unit for 71B to Prioritize LTL Brokerage

XPO Logistics Sells Intermodal Unit for 71B to Prioritize LTL Brokerage

XPO Logistics is selling its intermodal business to STG Logistics for $710 million. This strategic move aims to streamline operations, allowing XPO to concentrate on its core Less-Than-Truckload (LTL) and freight brokerage businesses. The sale will optimize XPO's capital structure, improve its credit rating, and ultimately facilitate its plan to spin off into two separate, publicly traded industry leaders. This transaction is expected to enhance XPO's operational efficiency and profitability, creating greater value for shareholders and paving the way for a successful strategic transformation.

02/11/2026 Logistics
Read More
XPO Sells 710M Intermodal Unit to STG Focuses on LTL and Brokerage

XPO Sells 710M Intermodal Unit to STG Focuses on LTL and Brokerage

XPO Logistics is selling its intermodal business to STG Logistics for $710 million, aiming to focus on less-than-truckload (LTL) and truck brokerage, creating two more explosive public companies. This move simplifies the business model and enhances the capital structure, drawing on the experience of the GXO Logistics spin-off. The separation is expected to be completed by the end of the year, transforming XPO into a pure-play LTL operator. This strategic divestiture allows XPO to concentrate its resources and expertise on its core strengths.

02/11/2026 Logistics
Read More
Roadrunner Shifts Focus to Highprofit Units Streamlines Ops

Roadrunner Shifts Focus to Highprofit Units Streamlines Ops

Roadrunner Transportation Systems underwent a strategic adjustment, reducing its dry van truckload operations and laying off employees to optimize its operational structure and improve profitability. The company is shifting its focus to logistics and asset-light LTL transportation to address market challenges and achieve sustainable growth. This move reflects the common difficulties faced by the trucking industry, highlighting the need for businesses to pay attention to market changes, optimize operations, and improve services. The restructuring aims for a more focused and profitable business model.

02/03/2026 Logistics
Read More
Aliexpress Zerocommission Model Drives Seller Growth

Aliexpress Zerocommission Model Drives Seller Growth

AliExpress's Full Hosting service helps cross-border sellers transform into hands-off managers, relieving operational pressure with zero commission and fast payment. This allows sellers to focus on product development and optimization. Some sellers have already seen sales double, and platform logistics upgrades have improved user experience. Simplifying operations and returning to the essence of product may become a new trend in cross-border e-commerce. This service empowers sellers to concentrate on product innovation and quality while AliExpress handles the complexities of logistics and customer service.

01/04/2026 Logistics Industry Insights
Read More
Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon promotions receive a significant upgrade with the addition of budget control! This article provides a detailed interpretation of the new rules, teaching you how to rationally set promotion budgets and effectively control off-Amazon traffic costs, avoiding the 'free purchase' tragedy and achieving a win-win situation for sales and profits. Say goodbye to uncontrolled promotions and embrace precise marketing, ensuring every penny is well spent. Learn how to optimize your Amazon promotions with effective budget management and targeted traffic strategies for maximum ROI.

12/31/2025 Logistics Industry Insights
Read More
Amazon Seller Costs A Beginners Guide

Amazon Seller Costs A Beginners Guide

This article provides a detailed analysis of the various costs associated with opening an Amazon store for beginners. It covers expenses such as store registration, monthly fees, inventory preparation, logistics, FBA fees, commissions, storage fees, PPC advertising, and off-site promotion. Furthermore, it offers cost-saving tips and guidance on avoiding common pitfalls, helping entrepreneurs better understand Amazon operations and minimize risks. This guide aims to equip new sellers with the knowledge needed to navigate the platform effectively and make informed decisions about their business.

12/31/2025 Logistics Encyclopedia
Read More