Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
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Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
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Chinas Ports Lead Global Efficiency Amid Supply Chain Shifts

Chinas Ports Lead Global Efficiency Amid Supply Chain Shifts

The latest Container Port Performance Index (CPPI) reveals strong performance by Chinese ports, with Shanghai Yangshan and Ningbo ports returning to the Top 10. The report highlights the resilience of East Asian ports and the ability of Chinese ports to cope with the pandemic. Digitalization and green fuels are identified as key to port modernization. Inefficient ports pose a risk to developing countries, making investments in infrastructure and technology crucial for improvement and sustained economic growth.

01/04/2026 Logistics
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Amazon Sellers Optimize CPC Ad Strategies for Growth

Amazon Sellers Optimize CPC Ad Strategies for Growth

This article provides an in-depth analysis of Amazon CPC advertising, covering Sponsored Products, Sponsored Brands, and Sponsored Display ads. It examines key factors influencing ad performance, including the Buy Box, budget, relevance, click-through rate, conversion rate, price, reviews, and account health. The importance of building an efficient advertising structure is emphasized. This guide aims to offer sellers a comprehensive and practical guide to Amazon advertising, helping them optimize their campaigns and improve overall performance on the platform.

01/06/2026 Logistics Encyclopedia
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Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
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Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Arabia, in collaboration with the World Customs Organization (WCO), aims to enhance customs efficiency and facilitate trade by building a data-driven performance evaluation system, supporting the Saudi Vision 2030. The WCO's Performance Measurement Mechanism (PMM) and workshops assist Saudi Customs in identifying areas for improvement and building a team of experts to promote knowledge sharing and international cooperation. This initiative leverages data to optimize customs processes and contribute to Saudi Arabia's ambitious economic diversification goals.

01/05/2026 Customs Knowledge
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Ecommerce SEO Guide Managing URL Changes Effectively

Ecommerce SEO Guide Managing URL Changes Effectively

Modifying URLs can impact Google SEO, but is sometimes necessary for optimization. Proceed with caution and develop a plan to mitigate risks. Implement 301 redirects to guide users and search engines to the new URLs. Update internal and external links to reflect the changes. Monitor your website's performance and rankings closely after the URL modifications. By taking these steps, you can minimize the negative impact on SEO and potentially improve your website's overall performance and search visibility.

01/07/2026 Logistics Encyclopedia
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Wayfair Seller Guide Key Faqs and Strategies Explained

Wayfair Seller Guide Key Faqs and Strategies Explained

This article addresses common challenges faced by Wayfair sellers, covering product listing management, logistics and fulfillment, and tagging guidelines. It aims to help sellers better understand and navigate operational challenges, ultimately improving sales performance. The importance of meticulous operations is emphasized, including optimizing product listings, strategic pricing, participating in promotional activities, and providing excellent customer service. By focusing on these key areas, Wayfair sellers can enhance their overall performance and achieve greater success on the platform.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Keyword Optimization

Ebay Sellers Boost Sales with Keyword Optimization

This article provides an in-depth analysis of key elements and practical techniques for eBay keyword optimization. It covers current situation analysis, precise keyword selection strategies, keyword group expansion dimensions, eBay title optimization techniques, and A/B testing and performance evaluation methods. Mastering these strategies can effectively increase store traffic, create high-conversion listings, and ultimately achieve significant performance growth. The article offers actionable insights to improve visibility and drive sales on the eBay platform through effective keyword management.

01/06/2026 Logistics Encyclopedia
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Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

This article delves into the application of Ocean Engine's YunTu in TikTok E-commerce, explaining how to effectively seed content through collaborations with Star Map influencers and content boosting. It also covers audience asset management using YunTu to ultimately drive conversions. The importance of refined operations is emphasized, providing brands with practical guidance for achieving brand building and performance synergy on the TikTok platform. Focus is on leveraging data-driven insights for optimized campaign performance and ROI.

01/06/2026 Logistics Industry Insights
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