Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Urged to Target Niches Over Bestsellers

Amazon Sellers Urged to Target Niches Over Bestsellers

This article provides a comprehensive product selection guide for new Amazon sellers, covering selection principles, strategies, and common pitfalls. It emphasizes a consumer-centric approach, considering factors like pricing, size, and risk. The guide suggests leveraging tools, platforms, and trade shows to uncover potential bestsellers and proposes strategies for creating a competitive edge through differentiation. Ultimately, it aims to empower sellers to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Openais Sora Transforms Video Production with AI

Openais Sora Transforms Video Production with AI

OpenAI's Sora model is a powerful text-to-video generation tool with broad applications. It allows users to create videos from text prompts, opening up new possibilities for content creation and storytelling. However, it's crucial to address the authenticity and ethical considerations surrounding AI-generated content. Concerns about misinformation, deepfakes, and the potential misuse of this technology need careful attention and responsible development practices.

01/07/2026 Logistics Industry Insights
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IATA Names Paula Bernal Sanint to Boost Colombias Aviation Sector

IATA Names Paula Bernal Sanint to Boost Colombias Aviation Sector

IATA has appointed Paula Bernal as its new Country Manager for Colombia, aiming to strengthen collaboration with the Colombian government and airlines to promote the country's aviation industry. Bernal's extensive experience in government affairs and regulatory matters will help IATA advance its aviation development agenda in the rapidly growing Latin American market. She will address challenges related to infrastructure, airspace management, safety regulations, and sustainable development.

01/16/2026 Airlines
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Tiktok Shop Malaysia Prioritizes Quality Over Quantity in Ecommerce Push

Tiktok Shop Malaysia Prioritizes Quality Over Quantity in Ecommerce Push

TikTok Shop Malaysia will implement new rules to restrict low-quality product promotion videos. Creators who post more than five 'non-interactive' videos with product links within seven consecutive days will face restrictions on the number of videos with shopping links they can publish for seven days. This measure aims to improve the platform's content quality and encourage creators to produce more creative and engaging content.

01/09/2026 Logistics Industry Insights
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Fedex USPS Partnership at Risk As Air Volumes Decline

Fedex USPS Partnership at Risk As Air Volumes Decline

The contract between FedEx and USPS is nearing expiration, and both parties are negotiating renewal terms. FedEx faces revenue pressure due to USPS's reduced air transportation volume and is actively seeking to improve operational efficiency and expand into new businesses. Industry experts believe that both sides need to find a balance between strategic goals and market realities. The future cooperation model will impact the logistics industry landscape.

01/21/2026 Logistics Industry Insights
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NFI Adds 5000 Jobs As Ecommerce Freight Demand Surge

NFI Adds 5000 Jobs As Ecommerce Freight Demand Surge

NFI announced the addition of 5,000 new positions, reflecting e-commerce growth and the recovery of the freight economy. The pandemic accelerated e-commerce adoption and inventory rebuilding, driving demand for warehousing. Businesses need to optimize warehouse layouts, locate closer to consumers, and monitor freight rate fluctuations. Embracing technological innovation and strengthening talent development are key for logistics companies to address challenges and win in the future.

01/29/2026 Logistics
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Reykjavik Launches Urban Drone Delivery Service

Reykjavik Launches Urban Drone Delivery Service

Reykjavik, Iceland launched the world's first on-demand urban drone delivery service, marking a new era in city logistics. Flytrex partnered with AHA to leverage drones for improved delivery efficiency and reduced costs. Despite challenges related to regulations and safety, drone delivery holds significant potential for enhancing efficiency, lowering expenses, and improving user experience. It is expected to play a vital role in future urban living.

01/29/2026 Logistics
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Roadie CEO Shares Sameday Delivery Plans for Postpandemic Retail

Roadie CEO Shares Sameday Delivery Plans for Postpandemic Retail

The pandemic fueled e-commerce growth, challenging traditional logistics. Roadie's same-day delivery service empowers retailers to meet immediate customer demands and adapt to the new retail normal in the post-pandemic era. It provides a flexible and efficient solution for businesses seeking to optimize their supply chains and offer faster delivery options, addressing the evolving expectations of consumers in a rapidly changing market landscape.

01/28/2026 Logistics Industry Insights
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