Amazon Launches 72hour Seller Safety Net Program

Amazon Launches 72hour Seller Safety Net Program

Amazon introduces the "Account Health Assurance" program, offering eligible sellers a 72-hour "golden window" to proactively address issues and prevent account deactivation by working with Amazon. Sellers must meet criteria such as account health rating, maintain communication, and actively cooperate. This program doesn't guarantee absolute protection; compliant business practices remain crucial for maintaining a healthy Amazon account. It's designed to provide a safety net and encourage proactive problem-solving rather than a complete shield against policy violations.

12/30/2025 Logistics Industry Insights
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Amazon Tightens US Seller Account Verification Process

Amazon Tightens US Seller Account Verification Process

Amazon native account second review storm is coming, sellers need to be vigilant! This article analyzes two types of second reviews: regular second review and account sweeping second review. It provides targeted response strategies to help you resolve the crisis and revitalize your store. Learn about common triggers and proactive measures to minimize the risk of triggering a second review. Stay informed and protect your Amazon business from unexpected disruptions caused by the escalating enforcement of seller verification processes.

01/15/2026 Customs Knowledge
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Coupang Tightens Selffulfillment Rules Urges Seller Compliance

Coupang Tightens Selffulfillment Rules Urges Seller Compliance

Coupang will discontinue the registration of seller-fulfilled (SF) products. Existing SF listings will not be affected. Existing sellers with SF privileges should seize the last opportunity to list products and optimize current listings. Following the policy change, prices in SF stores are expected to decline. Sellers should proactively transition towards more standardized and efficient operational models.

01/16/2026 Logistics Industry Insights
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Amazon Eases Seller Account Transfers for Compliance

Amazon Eases Seller Account Transfers for Compliance

Amazon Europe launched a new "Account Business Transfer" policy to help sellers compliantly change their store's legal entity information. By signing a transfer agreement, completing account verification, and submitting relevant documents, sellers can transfer their account to a new legal entity. This addresses security risks arising from inconsistent legal entity information and lays the foundation for long-term stable store operations. The policy streamlines the process of updating account details to reflect changes in business ownership, ensuring compliance and minimizing potential disruptions.

01/16/2026 Logistics Industry Insights
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Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

01/16/2026 Logistics Encyclopedia
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Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Amazon Updates Seller Ratings to Emphasize Compliance

Amazon Updates Seller Ratings to Emphasize Compliance

Amazon's platform rules are becoming increasingly refined, making compliance a baseline for survival. This article interprets the latest Amazon policy changes, emphasizing the importance of compliance, branding, and refined operations. It argues that a long-term focus is the fundamental way to succeed on Amazon. Sellers need to pay attention to account performance, avoid repeated violations, and align with platform policies to achieve sustainable development. By prioritizing these aspects, sellers can navigate the complexities of Amazon and build a thriving business for the long haul.

01/16/2026 Logistics Industry Insights
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Amazons Account Health Assurance Sparks Seller Debate

Amazons Account Health Assurance Sparks Seller Debate

Amazon launched the "Account Health Assurance" program, promising account protection from suspension upon enrollment. However, seller opinions are mixed, citing high entry barriers and Amazon retaining the final interpretation. While the program can reduce the risk of account suspension, sellers still need to continuously optimize their operations and proactively respond to platform policy changes. It's not a guaranteed 'get out of jail free' card, but rather a tool requiring ongoing effort.

01/16/2026 Logistics Industry Insights
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Shopees Operational Models and Store Strategies in Southeast Asia

Shopees Operational Models and Store Strategies in Southeast Asia

This article deeply analyzes the advantages and disadvantages of three Shopee operation models (boutique, mass-market, and store cluster), focusing on the feasibility and cost of the store cluster model to help you choose the most suitable approach for Southeast Asian e-commerce. Understanding the market, mastering the strategies, and emphasizing differentiation are key to the success of store clusters. The article provides insights into navigating the complexities of Shopee and optimizing your store strategy for maximum profitability.

01/06/2026 Logistics Industry Insights
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Choies Faces Delisting As SHEIN Expands in US Market

Choies Faces Delisting As SHEIN Expands in US Market

This week in cross-border e-commerce: Zeshang Technology may delist, Huakai Yibai increases repurchase amount, Amazon adjusts fees/returns, Shopee launches overseas warehouses, SHEIN expands warehouses, Shopify/Pinterest expand to Latin America, and Japanese e-commerce grows. Key developments include platform policy changes from Amazon, infrastructure expansions by Shopee and SHEIN, and strategic moves by Shopify and Pinterest to tap into the Latin American market. The potential delisting of Zeshang Technology and increased repurchase by Huakai Yibai also highlight significant financial activities within the sector.

01/06/2026 Logistics Industry Insights
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