Shipping Industry Year-end Peak Season Approaches, Signs of Short-term Recovery Emerging

Shipping Industry Year-end Peak Season Approaches, Signs of Short-term Recovery Emerging

In December, the shipping industry saw significant increases in shipment volume and freight rates due to the arrival of the year-end peak season. Factors such as suppliers working overtime, the depreciation of the yuan boosting profits, and falling oil prices stimulated the market. However, participants remain cautious about the industry's outlook for next year, as shipping companies continue to incur losses and structural issues persist, necessitating further observation of the overall situation.

12/31/2023 Logistics
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Prologis Report Hints at Logistics Real Estate Demand Shift

Prologis Report Hints at Logistics Real Estate Demand Shift

The Prologis IBI indicator suggests a turning point for logistics real estate demand in Q3, with improvements in net absorption, new lease signings, and the project pipeline. Large enterprises and essential goods industries are driving growth, while a 'just enough' inventory strategy reflects companies' response to uncertainty. Vacancy rates are expected to remain stable in the short term, but the market may tighten in the long term, potentially accelerating rental growth.

01/07/2026 Logistics Industry Insights
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Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon's Brand Video Ads have a major update, now directly driving traffic to Brand Stores and sub-pages. This article analyzes how to leverage this new feature, using strategies like granular sub-pages, consistent brand tone, and brand storytelling to precisely drive traffic and improve conversion rates. It also reminds sellers to check for feature availability and seize the opportunity to get ahead.

01/04/2026 Logistics Encyclopedia
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Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

YouTube Sequenced Ads enhance brand storytelling and advertising effectiveness through a series of videos shown in a specific order. This paper introduces the strategy, mechanism, and setup of sequenced ads, emphasizing data-driven optimization. It explores how to create a compelling narrative across multiple ad units, guiding viewers through a brand's message step-by-step. By leveraging audience insights and performance metrics, advertisers can refine their sequences and maximize the impact of their YouTube campaigns. Ultimately, sequenced ads offer a powerful tool for engaging viewers and driving desired outcomes.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Stricter Video Verification for Account Approval

Amazon Sellers Face Stricter Video Verification for Account Approval

Amazon's second review is a major challenge for sellers. This article delves into the logic behind transitioning from the traditional second review to video verification, highlighting its core purpose: verifying the authenticity and reliability of the seller's account. Compared to traditional document review, video verification improves the passing rate through live human review. The article also provides practical strategies for video verification, helping sellers successfully pass the review and embark on their e-commerce journey. It focuses on understanding the process and preparing effectively for the video call.

01/06/2026 Logistics Industry Insights
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Guide to Mastering Amazon SBV Video Ads for Approval

Guide to Mastering Amazon SBV Video Ads for Approval

This article delves into common issues encountered during Amazon SBV video ad review and offers comprehensive optimization strategies to help sellers improve their video ad approval rates. It emphasizes the importance of concise video content and getting straight to the point. The article details often-overlooked details in the review process, such as obscured mute buttons, language norms, and text grammar, providing sellers with a practical guide to avoid common pitfalls. This aims to help sellers create compliant and effective SBV video ads on Amazon.

01/05/2026 Logistics Encyclopedia
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AI Video Tool Costs Users 39 Amid Selection Pitfalls

AI Video Tool Costs Users 39 Amid Selection Pitfalls

The author shares their disappointing experience with an AI video generation tool, spending $39 without achieving the desired results and having their account inexplicably banned. The article summarizes key factors for selecting AI tools and recommends an alternative solution. The aim is to help readers avoid common pitfalls and improve efficiency when using AI for video creation and potentially online earning ventures.

01/05/2026 Logistics Industry Insights
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Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Amazon Enhances Display Ads With Video for Higher Engagement

Amazon Enhances Display Ads With Video for Higher Engagement

Amazon Display Ads has a major update: video ads are now available! This article delves into the importance of video advertising, its placement strategies, advantages, and challenges. It provides practical operational advice to help you master video ads and boost brand awareness and conversion rates. Emphasize video marketing, seize the opportunity, and win the future!

12/31/2025 Logistics Industry Insights
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