Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
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Apple Broadcom Sign 2B Deal for US 5G Chip Supply

Apple Broadcom Sign 2B Deal for US 5G Chip Supply

Apple and Broadcom have reached a multi-billion dollar agreement to bolster the US domestic 5G technology supply chain, including manufacturing critical FBAR filters in the United States. This move is part of Apple's commitment to investing in the US economy and responds to the US government's call to revitalize domestic manufacturing. It also reflects Apple's strategy to adjust its supply chain and reduce reliance on China. The agreement will promote the development of US 5G technology, create jobs, and reshape the global supply chain landscape.

01/19/2026 Logistics Industry Insights
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Cargo Insurance Vital for Business Risk Management

Cargo Insurance Vital for Business Risk Management

This paper analyzes why businesses should consider cargo insurance even with existing commercial insurance. By comparing the limitations of commercial insurance with the unique advantages of cargo insurance, it highlights the importance of cargo insurance in customized risk coverage, streamlined claims processes, and enhanced risk control capabilities. The article emphasizes the importance of data-driven decision-making and uses case studies to demonstrate the value of cargo insurance as a key component of enterprise risk management. It argues that cargo insurance provides targeted protection against specific supply chain risks not adequately addressed by general commercial policies.

01/20/2026 Logistics Encyclopedia
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Typhoon Season Guide Risk Mitigation for Exporters

Typhoon Season Guide Risk Mitigation for Exporters

This paper provides a comprehensive solution for mitigating foreign trade shipment risks during typhoon season. It emphasizes risk reduction through route planning, packaging reinforcement, insurance configuration, and logistics monitoring. The paper details the process of evidence preservation after cargo damage, determination of liability, insurance claims, and dispute resolution. This aims to help foreign trade enterprises achieve safe shipments and efficient compensation. By focusing on proactive measures and a clear understanding of the claims process, businesses can minimize losses and ensure smoother operations during this high-risk period.

01/27/2026 Logistics Encyclopedia
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Thailand South Korea Sign AEO Trade Facilitation Deal

Thailand South Korea Sign AEO Trade Facilitation Deal

Thailand and South Korea Customs signed an AEO Mutual Recognition Arrangement (MRA) to facilitate bilateral trade by mutually recognizing AEO enterprise qualifications. This includes reduced inspection rates, priority customs clearance, and simplified documentation. The agreement provides opportunities for businesses to expand into international markets and encourages them to actively apply for AEO certification, strengthen internal management, and familiarize themselves with the MRA to fully leverage its benefits. This collaboration aims to boost trade efficiency and competitiveness for both countries.

01/05/2026 Customs Knowledge
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Iran Japan Sign Customs Pact to Boost Trade

Iran Japan Sign Customs Pact to Boost Trade

Iran and Japan signed an agreement on mutual assistance and cooperation in customs matters. This aims to strengthen cooperation between the two countries' customs administrations in areas such as information exchange, document assistance, and technical cooperation. The goal is to improve customs clearance efficiency, reduce trade costs, optimize the business environment, and promote bilateral trade and economic relations. The agreement, modeled after the World Customs Organization's Model Agreement, establishes a solid legal foundation for Iran-Japan customs cooperation, signaling a new era in bilateral trade.

01/19/2026 Customs Knowledge
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Iran Japan Sign Customs Pact to Boost Trade

Iran Japan Sign Customs Pact to Boost Trade

Iran and Japan signed a Mutual Assistance and Cooperation Agreement on Customs Matters, aiming to strengthen bilateral cooperation in the customs area. The agreement facilitates information sharing, joint research, and administrative assistance. Based on the World Customs Organization's Model Agreement, it will promote trade growth, enhance trade security, and improve the investment climate. This agreement sets a precedent for global customs cooperation, fostering a more secure and efficient international trade environment between the two nations. It is expected to significantly boost economic ties and streamline customs procedures.

02/03/2026 Customs Knowledge
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EAC Certification and Honest Sign Key to Russia Market Access

EAC Certification and Honest Sign Key to Russia Market Access

This article comprehensively interprets the importance of EAC certification and Honest Sign for market access in Russia. Through comparative analysis, checklist-style guidance, and risk warnings, it helps sellers systematically understand and address compliance challenges. This ensures products can smoothly enter and remain compliant within the Russian market for the long term.

01/26/2026 Customs Knowledge
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ABF Freight Teamsters Sign Fiveyear Deal Enhancing Worker Benefits

ABF Freight Teamsters Sign Fiveyear Deal Enhancing Worker Benefits

ABF Freight System and the International Brotherhood of Teamsters reached a five-year National Master Freight Agreement, significantly improving employee wages, benefits, and working conditions. The agreement introduces paid sick leave and Martin Luther King Jr. Day as a holiday. This agreement stabilizes labor relations, injects new vitality into the logistics industry, and provides a reference for protecting labor rights amidst automation trends. It demonstrates a commitment to fair treatment and improved livelihoods for freight workers, fostering a more stable and productive environment.

02/11/2026 Logistics
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WCO Workshop Enhances Risk Management for Asiapacific Customs

WCO Workshop Enhances Risk Management for Asiapacific Customs

The WCO Asia Pacific Regional Risk Management Accreditation Workshop was successfully held in Malaysia, aiming to cultivate a group of experts proficient in risk management to support customs administrations of member countries. Through rigorous selection and systematic training, participants mastered risk management tools and enhanced their professional skills. The event emphasized the core role of data analysis in customs risk management, contributing to building a secure and efficient global trade environment. The workshop underscored the importance of proactive risk assessment and mitigation strategies for improved customs operations.

01/05/2026 Customs Knowledge
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