Guide to Optimizing Bing Shopping Campaigns

Guide to Optimizing Bing Shopping Campaigns

This article details the steps to add products to your Bing Shopping Ads campaign. It covers key aspects such as logging into the platform, selecting the campaign, editing product groups, selecting new products, and setting bids. This guide helps advertisers flexibly adjust their targeting strategies and capitalize on sales opportunities by adding specific products to their Bing Shopping Ads campaigns. The process allows for granular control over product visibility and budget allocation within the Bing Ads ecosystem.

12/30/2025 Logistics Encyclopedia
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Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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Crossborder Ecommerce Sellers Adapt Strategies Amid US Economic Downturn

Crossborder Ecommerce Sellers Adapt Strategies Amid US Economic Downturn

Facing the anticipated US economic recession, consumer shopping habits are evolving. Cross-border e-commerce sellers need to pay close attention to changes in consumer spending patterns, emphasizing product value and exploring cost-effective strategies. Adapting product lines and optimizing supply chain management are crucial to navigating the economic downturn and maintaining consumer trust. Sellers should focus on providing value and meeting the changing needs of consumers during this period of economic uncertainty to remain competitive.

12/30/2025 Logistics Industry Insights
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Retailers Use Data Analytics to Drive Holiday Sales

Retailers Use Data Analytics to Drive Holiday Sales

This article, based on data analysis, deeply analyzes Christmas market demand and proposes product selection strategies, including focusing on Christmas trees, paying attention to peripheral products, and exploring emerging categories. It aims to help sellers stand out in the competitive market, achieve sales growth, and seize the year-end promotion opportunities. The analysis provides insights into consumer preferences and market trends, enabling informed decisions for optimizing product offerings and maximizing revenue during the peak Christmas season.

12/30/2025 Logistics Industry Insights
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UN Adopts GOVCBR Standard to Simplify Global Trade

UN Adopts GOVCBR Standard to Simplify Global Trade

The new UN/EDIFACT message GOVCBR aims to provide a unified data submission standard for cross-border trade, simplifying processes and improving efficiency. The WCO is developing implementation guidelines, aligning with the UN/CEFACT Core Component Library. The promotion of GOVCBR will drive global trade facilitation and provide a foundation for trade data analysis. It streamlines information exchange between traders and government agencies, reducing redundancies and promoting transparency. This standardized approach is crucial for fostering a more efficient and secure global trading environment.

12/30/2025 Customs Knowledge
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Customs Engineering Cuts Import Costs Through Design Optimization

Customs Engineering Cuts Import Costs Through Design Optimization

Tariff engineering is a compliant cost optimization strategy that reduces import duties by modifying product design or functionality to meet commodity classification standards with lower tax rates. Businesses need a deep understanding of customs regulations and tariff policies, and should communicate with customs experts to ensure adjusted products clear customs smoothly and enjoy lower tariff treatment. This often involves careful consideration of product features and how they are perceived under Harmonized System codes to strategically minimize duty expenses within legal boundaries.

11/03/2025 Customs Knowledge
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Shein Adjusts US Pricing Strategy Over Tariff Concerns

Shein Adjusts US Pricing Strategy Over Tariff Concerns

In response to US tariffs, SHEIN has adjusted its product prices, with significant increases in beauty & health and home goods, while women's clothing saw smaller changes. This reveals SHEIN's price sensitivity, supply chain pressures, and market dependence. The price adjustments highlight the challenges faced by cross-border e-commerce companies navigating international trade policies and the impact of tariffs on consumer pricing strategies. The varying price adjustments across different product categories also suggest a nuanced approach to managing profitability amidst changing economic conditions.

04/29/2025 Logistics Industry Insights
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Tiktok Trends Boost Amazon Sales Reshaping Ecommerce

Tiktok Trends Boost Amazon Sales Reshaping Ecommerce

This article delves into how TikTok drives the growth of Amazon bestseller products, revealing key factors such as influencer effects and shifting user search habits. Through case studies, it provides sellers with strategic advice on product promotion on TikTok and optimization of Amazon stores, helping them seize social commerce opportunities. The analysis focuses on leveraging viral trends and user engagement on TikTok to boost product visibility and sales on Amazon, offering actionable insights for navigating the evolving e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Leverage ABA Data for Market Insights

Amazon Sellers Leverage ABA Data for Market Insights

This article explores how to leverage Amazon Brand Analytics (ABA) data without Amazon brand registry, using third-party tools and data analysis methods. It focuses on gaining insights into market trends, uncovering keyword potential, assessing the competitive landscape, and optimizing product and marketing strategies for success on the Amazon platform. The article highlights five practical data analysis methods to help sellers stand out in a highly competitive market. It provides actionable strategies for utilizing ABA data to improve product visibility and sales performance.

01/04/2026 Logistics Encyclopedia
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