Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

This article analyzes the challenges faced by companies expanding their brands globally in terms of marketing talent development. It introduces a free "Brand Globalization Marketing Learning Map" designed to help companies efficiently cultivate teams with an international perspective and digital marketing skills. This map addresses issues such as varying skill levels, complex marketing scenarios, the urgent need for full-stack capabilities, and globally distributed teams. Ultimately, it aims to empower brands to achieve success in overseas markets by providing a structured and effective training resource.

02/03/2026 Logistics Industry Insights
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Coze Launches 20 Skills to Automate Workflows Boost Productivity

Coze Launches 20 Skills to Automate Workflows Boost Productivity

Kooza 2.0 introduces the Skill feature, allowing users to encapsulate repetitive workflows into automated skills, such as generating holiday posters with one click. This article details the underlying logic of Skills and two creation methods, emphasizing the importance of running the process first before encapsulation. It also explores potential applications of Skills in areas like weekly reports, planning, and scriptwriting, aiming to help users improve work efficiency by automating tasks and leveraging AI capabilities. The goal is to streamline workflows and boost overall productivity.

02/03/2026 Logistics Industry Insights
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Exporters Urged to Build Personal Brands Amid Market Shifts

Exporters Urged to Build Personal Brands Amid Market Shifts

This article reveals the realities of the foreign trade workplace, breaking the "loyalty trap" and emphasizing personal value and indispensability. It advises foreign trade professionals to conduct regular "net worth checkups" and leverage company resources to build a personal brand. The goal is to transition from a salesperson to an industry expert, earning customer trust and ultimately achieving career breakthroughs and increased value. By focusing on personal branding and skill development, foreign trade professionals can navigate the complexities of the industry and achieve long-term success.

02/05/2026 Logistics Industry Insights
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Allentown Warehouse Boom Tests Sustainable Growth Potential

Allentown Warehouse Boom Tests Sustainable Growth Potential

Allentown, Pennsylvania, is experiencing economic growth due to large-scale warehouse construction, but faces challenges related to traffic, environment, land use, and skills matching. From a data analyst's perspective, this article suggests that the town optimize transportation planning, strengthen environmental protection, rationally utilize land, improve skill levels, and establish a data-driven decision-making system. This aims to achieve coordinated economic, social, and environmental development, providing a reference for logistics real estate development in other regions. The key is balancing growth with responsible practices for long-term sustainability.

01/27/2026 Logistics
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US Dockworkers Employers Resume Labor Talks Over Automation

US Dockworkers Employers Resume Labor Talks Over Automation

The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) have resumed negotiations to avert a potential strike stemming from automation disputes. The core conflict revolves around automation's impact on employment. This analysis examines the potential effects of automation on labor demand, skill requirements, and regional economies. It proposes strategies for labor unions, employers, governments, and businesses to adopt, aiming to balance technological advancements with social equity. The goal is to navigate the challenges of automation while ensuring a fair and sustainable future for workers.

01/27/2026 Logistics
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Aviation Industry Adopts Datadriven Strategies to Reduce Postpandemic Risks

Aviation Industry Adopts Datadriven Strategies to Reduce Postpandemic Risks

In the post-pandemic era, aviation ground operations face challenges such as resource shortages and skill gaps, leading to increased safety risks. This paper analyzes the systemic risks within ground operations and shares a case study of an airline that improved ground safety through risk management practices. It emphasizes the importance of proactive risk identification, mitigation strategies, and continuous improvement. The article calls for industry-wide collaboration to enhance ground safety standards and safeguard the foundation of overall aviation safety, ensuring a safer and more reliable air transportation system for all.

01/27/2026 Logistics Industry Insights
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Transportation and Logistics Sector Sees Rising Salaries Amid Tech Talent Demand

Transportation and Logistics Sector Sees Rising Salaries Amid Tech Talent Demand

Compensation for transportation technology talent leads the science and technology industry, driven by technological innovation and talent scarcity. Specific areas like autonomous driving engineers are highly sought after, with San Francisco leading in compensation, but emerging cities are rising. Rising salaries will reshape the talent structure and skill needs of the supply chain. Companies should build talent ecosystems, and governments should strengthen talent development and introduction to jointly usher in a golden age for transportation technology talent. This requires proactive strategies to attract, retain, and develop skilled professionals.

01/29/2026 Logistics Industry Insights
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Youtube Increases Ad Revenue Share for Shorts Creators to 45

Youtube Increases Ad Revenue Share for Shorts Creators to 45

In response to competition from TikTok, YouTube announced that Shorts creators will receive 45% of ad revenue. This aims to attract more high-quality creators, enhance platform competitiveness, and address slowing ad revenue growth. The success of this new revenue-sharing model remains to be seen and requires market validation. Whether it can effectively compete with TikTok and other platforms will depend on creator adoption and viewer engagement.

12/30/2025 Logistics Industry Insights
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Tiktok Creators Gain Edge Through Multichannel Networks

Tiktok Creators Gain Edge Through Multichannel Networks

This article provides a detailed explanation of TikTok MCN agencies, their operational models, and the three main advantages they offer to content creators: increased visibility, brand collaborations, and copyright protection. Furthermore, the article outlines the necessary materials required to join a TikTok MCN agency, providing comprehensive guidance for creators interested in becoming a part of an MCN network. It serves as a helpful resource for understanding the benefits and requirements associated with joining a TikTok MCN agency.

01/07/2026 Logistics Encyclopedia
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Google Admob Strategies Boost Mobile App Revenue

Google Admob Strategies Boost Mobile App Revenue

Google AdMob is Google's mobile advertising platform designed to help developers monetize their applications through in-app ads. It offers a variety of ad formats, user experience optimization tools, and data analytics capabilities. When using AdMob, it's crucial to consider audience targeting, campaign strategies, policy compliance, and performance monitoring to maximize revenue while balancing user experience. The future of AdMob will likely focus on personalized recommendations and enhanced user privacy protection. This requires careful planning and continuous optimization to achieve the best results.

01/04/2026 Logistics Encyclopedia
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