Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Upss Happy Returns Uses AI to Combat 765B Return Fraud

Upss Happy Returns Uses AI to Combat 765B Return Fraud

UPS's Happy Returns utilizes AI Return Vision to identify return fraud, reducing losses for retailers. This technology analyzes returned items for signs of damage, use, or discrepancies, flagging suspicious returns for further review. The combination of AI and human review is a growing trend in combating return fraud, offering a more efficient and accurate approach than traditional methods. This helps retailers minimize financial losses associated with fraudulent returns and improve the overall customer experience by ensuring fair return policies.

01/15/2026 Logistics
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Crossborder Ecommerce Sellers Urged to Secure Fragile Goods

Crossborder Ecommerce Sellers Urged to Secure Fragile Goods

This article provides a comprehensive packaging guide for cross-border e-commerce sellers shipping fragile goods internationally. It covers pre-treatment, inner cushioning, middle layer fixation, outer layer reinforcement, warning labels, and specific packaging techniques for different types of fragile items. The aim is to help sellers reduce damage rates and improve customer satisfaction by ensuring their fragile products arrive safely at their destination. The guide offers practical tips and strategies to minimize the risk of breakage during transit.

01/15/2026 Logistics Encyclopedia
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Retailers Adapt Strategies to Tackle High Apparel Return Rates

Retailers Adapt Strategies to Tackle High Apparel Return Rates

Amazon clothing sellers face a significant challenge with high return rates, particularly the substantial losses from unsellable returns. This article delves into the current state of high return rates in the clothing category and provides practical tips to reduce the unsellable return rate. These include using zipper bags, spare labels, and frosted packaging. The aim is to help sellers improve operational efficiency and increase profit margins by minimizing losses associated with damaged or unusable returned clothing items.

01/16/2026 Logistics Industry Insights
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SF Express Enhances Largeitem Shipping Services

SF Express Enhances Largeitem Shipping Services

This article focuses on SF Express's large item delivery service, detailing its advantages, delivery process, quantity restrictions, and precautions in the field of large item logistics. It also expands on alternative logistics companies. The aim is to help readers comprehensively understand SF Express's large item delivery, enabling them to make more informed decisions and enjoy a more convenient life. This includes understanding the specific requirements and limitations associated with sending larger or heavier items through SF Express.

01/19/2026 Logistics Encyclopedia
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Pros and Cons of Selfpacking Large Shipments

Pros and Cons of Selfpacking Large Shipments

Large item delivery with door-to-door pickup: Should you pack it yourself or have the courier handle it? This article details the pros and cons, suitable scenarios, and important considerations for both options. We help you make an informed decision to ensure your large items are delivered safely. Whether you prefer the convenience of professional packing or the cost-effectiveness of DIY, understanding the nuances of each approach is crucial for a smooth and secure shipping experience.

01/19/2026 Logistics Encyclopedia
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SF Express Expands Air Freight Services Between Taiwan and Guangdong

SF Express Expands Air Freight Services Between Taiwan and Guangdong

This article provides a detailed explanation of the shipping costs, transit time, and shipping process for SF Express air freight from Taiwan to Guangdong. Shipping costs are affected by factors such as weight, dimensions, and destination. The transit time is typically 3-5 business days. The shipping process includes preparing the package, going to an SF Express service point to ship the item, and tracking the package. It is recommended to purchase insurance for valuable items.

01/26/2026 Logistics
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Cardinal Logistics Acquires NRX to Boost Lastmile Delivery

Cardinal Logistics Acquires NRX to Boost Lastmile Delivery

Cardinal Logistics has acquired NRX Logistics to expand its last-mile delivery capabilities, particularly in the area of large home goods. This acquisition will double Cardinal Logistics' annual delivery volume and enhance its expertise in complex delivery services. The partnership reflects the growing emphasis on last-mile delivery within the logistics industry. The move positions Cardinal Logistics to better serve the increasing demand for efficient and reliable delivery solutions for bulky and oversized items directly to consumers' homes.

01/30/2026 Logistics
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Amazon Sellers Boost Organic Traffic for Lowcost Goods

Amazon Sellers Boost Organic Traffic for Lowcost Goods

This article focuses on operating low Average Order Value (AOV) products on Amazon. It explains how to achieve the conversion from paid traffic to organic traffic by optimizing product quality and refining advertising campaigns. Furthermore, it provides individual sellers with a cost-effective and efficient product selection strategy to help them stand out in a highly competitive market. The strategies aim to empower sellers to succeed with low-priced items by maximizing visibility and minimizing acquisition costs.

02/02/2026 Logistics Industry Insights
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International Students Face Egg Shipping Rules to France

International Students Face Egg Shipping Rules to France

This article provides a detailed guide for international students on how to ship egg products to France via international consolidated shipping, while avoiding potential pitfalls. It emphasizes the importance of choosing a compliant shipping company, preparing thorough customs clearance documents, and understanding the French customs prohibited items list. The aim is to help international students safely and legally ship a taste of home. The guide covers key aspects ensuring smooth delivery and compliance with French regulations.

02/02/2026 Logistics
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