Facebook Ads Fixing Zero Spend and Boosting Performance

Facebook Ads Fixing Zero Spend and Boosting Performance

This article delves into the common reasons for a 24-hour zero spend issue in Facebook ad accounts, including budget-audience mismatch, account review, improper bidding strategies, and landing page/ad content problems. It also provides practical tips for optimizing ad budgets, such as optimizing ad scheduling and setting/adjusting cost budgets appropriately. The aim is to help readers solve ad delivery challenges and improve ad performance.

01/07/2026 Logistics Encyclopedia
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Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost ROI with Hybrid Ad Campaigns

Amazon Sellers Boost ROI with Hybrid Ad Campaigns

This article delves into Amazon advertising strategies, emphasizing the synergy between automatic and manual campaigns. Through meticulous management, sellers can maximize advertising effectiveness, improve organic listing rankings, and ultimately achieve sustained growth in sales and profits. Key elements include keyword research, listing optimization, ad bidding, and data analysis. By strategically combining automated and manual approaches, businesses can optimize their Amazon advertising spend and drive significant results.

12/29/2025 Logistics Encyclopedia
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Ozon Search Ads Guide Aims to Boost Ecommerce Sales

Ozon Search Ads Guide Aims to Boost Ecommerce Sales

This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.

12/30/2025 Logistics Encyclopedia
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Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Flexport Helps Firms Overcome Supply Chain Disruptions

Flexport Helps Firms Overcome Supply Chain Disruptions

Facing supply chain challenges posed by Brexit and the pandemic, Flexport offers smart and efficient logistics solutions through its technology platform and expert team. Its ocean freight, air freight, tracking tools, and customs brokerage services help businesses optimize their supply chains, reduce costs, and improve efficiency, ultimately driving global trade growth. Flexport empowers businesses to navigate complex international logistics landscapes and achieve greater resilience in the face of disruption.

11/03/2025 Logistics
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Global Shippers Face Rising Demurrage and Detention Fees

Global Shippers Face Rising Demurrage and Detention Fees

This article delves into the reasons behind detention and demurrage charges in international shipping, emphasizing the importance of end-to-end transit time management. It offers strategies for businesses to effectively avoid detention risks and control logistics costs, including accurate forecasting, document compliance, leveraging platforms, extending free time, real-time tracking, and capping fees. The article recommends using platforms like Buyun.com for smart comparison to obtain optimal logistics solutions.

12/30/2025 Logistics Encyclopedia
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Lowtouch Logistics Boost Supply Chain Efficiency

Lowtouch Logistics Boost Supply Chain Efficiency

In response to the demand for "low-touch" operations, APEX Supply Chain Technologies offers automation solutions to help businesses create safe and efficient warehousing environments. The article also provides forward-looking insights into the logistics industry trends expected in 2026, including port transformation, smart payments, new tariff norms, and TMS evolution. Embracing "low-touch" logistics is crucial for businesses to enhance their competitiveness and adapt to the changing landscape.

01/22/2026 Logistics
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Smart Video Tech Boosts Logistics Park Efficiency Security

Smart Video Tech Boosts Logistics Park Efficiency Security

Intelligent video solutions are driving the smart upgrade of logistics parks by enhancing personnel management, optimizing site management, and improving vehicle and loading/unloading bay management, as well as ensuring safe and efficient cargo management. This significantly improves operational efficiency and safety levels. With the continuous development of technology, intelligent video will play an increasingly important role in logistics parks, helping them achieve more efficient, safer, and smarter operations.

01/29/2026 Logistics Industry Insights
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Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

With the ongoing reforms of state-owned enterprises, China's air cargo industry is facing the paradox of market optimism alongside overall losses. To break this situation, the application of internet thinking for tactical innovation is essential. By establishing a bidding platform for air cargo, building an IoT infrastructure, and improving the integrity system, the industry can achieve optimal resource allocation and enhance customer experience, facilitating sustainable development in air cargo.

07/21/2025 Logistics
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