Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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Ohio Tests Truck Platooning for Future Autonomous Transport

Ohio Tests Truck Platooning for Future Autonomous Transport

Ohio is partnering with Peloton Technology to test truck platooning technology on its 'smart highways.' This initiative aims to reduce fuel consumption, improve transportation efficiency, and pave the way for the commercial application of autonomous driving technology. The test results will influence the development of smart transportation in Ohio and potentially across the United States, potentially reshaping the landscape of the logistics industry. The project will explore the feasibility and benefits of connected and automated vehicle technologies in real-world scenarios.

01/19/2026 Logistics
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2025 Shanghai International Express Logistics Exhibition: A Gathering of Smart and Green Logistics

2025 Shanghai International Express Logistics Exhibition: A Gathering of Smart and Green Logistics

The 2025 Shanghai International Express Logistics Exhibition will be held from September 3 to 5 in Shanghai, bringing together leading global companies to focus on smart logistics, green low-carbon solutions, and cross-border supply chains. The event will feature technology showcases and business matchmaking, expecting around 800 exhibitors and nearly 10,000 attendees. It will cover intelligent equipment, digital solutions, and green logistics technologies.

05/30/2025 Logistics
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The Smart Logistics Era Why Cybersecurity Is The Key Guardian Of Supply Chains

The Smart Logistics Era Why Cybersecurity Is The Key Guardian Of Supply Chains

This article explores the importance of cyber security in the logistics industry against the backdrop of rapid digitalization. It discusses how companies can ensure the normal operation of supply chains and data security through robust cyber security measures, addressing various dimensions such as technological developments, strategic significance, and practical applications.

07/23/2025 Logistics
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Righthand Robotics Rightpick Boosts Ecommerce Fulfillment Efficiency

Righthand Robotics Rightpick Boosts Ecommerce Fulfillment Efficiency

RightHand Robotics introduces RightPick, a hardware and software combined smart picking solution designed to address e-commerce order fulfillment challenges. Powered by machine learning, RightPick can handle thousands of SKUs, reduce operating costs, and improve automation levels. It is suitable for industries such as e-commerce, pharmaceuticals, and electronics. This solution marks a new milestone in smart picking technology, leading a new era of intelligent order fulfillment. It offers a flexible and scalable approach to automating the picking process in warehouses and distribution centers.

01/19/2026 Logistics
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US Cities Adopt Innovations to Ease Supply Chain Gridlock

US Cities Adopt Innovations to Ease Supply Chain Gridlock

Four major US cities – New York, Chicago, Los Angeles, and Atlanta – are grappling with significant traffic congestion. In collaboration, Smart City and Supply Chain magazines delve into how these cities are leveraging technological innovation to combat congestion. The analysis includes New York's crowdsourced logistics, Chicago's rail freight hub redesign, Los Angeles' port efficiency improvements, Atlanta's technology-driven solutions, and the potential of drones in urban logistics. The report highlights various approaches to improve urban mobility and optimize supply chains within the context of smart city initiatives.

01/29/2026 Logistics Industry Insights
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Iot Boosts Supply Chain Efficiency Adds Value

Iot Boosts Supply Chain Efficiency Adds Value

IoT is revolutionizing supply chain management by connecting smart devices and enabling real-time data processing, leading to improved transparency and control. This paper explores the applications of IoT in key areas such as real-time tracking, smart inventory management, predictive maintenance, and quality control. It also proposes an implementation roadmap for building an IoT-driven supply chain, emphasizing clear objectives, partner selection, pilot projects, and data security. The integration of IoT empowers businesses to optimize their supply chain operations and gain a competitive advantage.

01/29/2026 Logistics Industry Insights
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Manufacturers Struggle to Bridge Skills Gap Amid Talent Shortage

Manufacturers Struggle to Bridge Skills Gap Amid Talent Shortage

A Manpower Group report highlights the talent shortage in the smart manufacturing sector and proposes strategies to address it. These include building a holistic human resources strategy, updating work models, strengthening collaborative talent ecosystems, retaining key personnel, and innovating recruitment strategies. Companies need to take proactive steps to cultivate a skilled smart manufacturing workforce and gain a competitive edge in the future. Addressing the talent gap is crucial for success in this rapidly evolving industry, requiring a multifaceted approach to attract, develop, and retain the necessary expertise.

01/29/2026 Logistics Industry Insights
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Wanmeng Cloud Warehouse Boosts Crossborder Ecommerce Logistics

Wanmeng Cloud Warehouse Boosts Crossborder Ecommerce Logistics

Wanmeng Cloud Warehouse empowers cross-border e-commerce with a "cloud warehouse + full-link logistics" model, providing one-stop services including smart warehousing, international dedicated lines, and overseas warehouses. By leveraging a smart cloud warehouse system, full-link logistics services, and data-driven decision-making, it enhances efficiency and reduces costs. Its services have performed well in markets such as Europe, the United States, and Southeast Asia, but global network coverage still needs to be expanded. Facing the challenges of cross-border e-commerce logistics, Wanmeng Cloud Warehouse offers a new solution.

01/05/2026 Logistics Industry Insights
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