Oura Ring Launches on Amazon to Compete in Wearable Health Market

Oura Ring Launches on Amazon to Compete in Wearable Health Market

Smart ring brand Oura has launched its Horizon and Heritage rings on Amazon. Oura, a leader in the smart ring market valued at $2.5 billion, initially gained prominence through its sleep tracking capabilities. This move expands Oura's reach and makes its popular smart rings more accessible to a wider consumer base. The availability on Amazon provides customers with a convenient platform to purchase and learn more about Oura's offerings and its focus on health and wellness tracking.