Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
Read More
Decoding Zhejiang's Express Delivery Industry Timeliness Enhancement and Green Development Running in Parallel

Decoding Zhejiang's Express Delivery Industry Timeliness Enhancement and Green Development Running in Parallel

The rapid development of the express delivery industry in Zhejiang has achieved 20 billion parcels ahead of schedule this year, reflecting a dual improvement in economic vitality and service quality. With the rise of live e-commerce, advances in rural express delivery, and the promotion of digital and green development, Zhejiang's express industry is experiencing a new vitality.

09/18/2024 Logistics Industry Insights
Read More
Tiktok Influencer Marketing Boosts Sales Study Shows

Tiktok Influencer Marketing Boosts Sales Study Shows

This article reveals the immense potential of TikTok influencer marketing and provides seven practical tips on how to precisely identify suitable influencers on TikTok for effective product promotion. It emphasizes the importance of building long-term partnerships with influencers and highlights common pitfalls to avoid in influencer marketing. This guide helps you navigate TikTok successfully and achieve business growth.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Gain Holiday Edge with Buyer Interaction Tool

Amazon Sellers Gain Holiday Edge with Buyer Interaction Tool

Amazon is enhancing its "Buyer Engagement" feature, offering brand sellers a free Halloween promotion channel. Through email marketing, sellers can precisely reach buyers who have followed their brands, boosting order conversion rates during the peak season. This article provides an in-depth analysis of the feature and offers practical guidance to help sellers capitalize on peak season traffic opportunities.

01/04/2026 Logistics Industry Insights
Read More
Tiktok Expands Advertising Strategies for Australian Market

Tiktok Expands Advertising Strategies for Australian Market

This article analyzes the rise of TikTok in the Australian market and the opportunities it presents for cross-border e-commerce sellers. It delves into how to enhance brand awareness and sales conversion by creating engaging live streams and utilizing TikTok's four main advertising formats. The article emphasizes the importance of refined operations and data-driven decision-making, providing practical strategies and advice for sellers looking to leverage TikTok for e-commerce success in Australia. It highlights key tactics for maximizing ROI and building a strong presence on the platform.

01/04/2026 Logistics Industry Insights
Read More
Wildberries Expands Free Delivery to Attract Russian Shoppers

Wildberries Expands Free Delivery to Attract Russian Shoppers

Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.

11/03/2025 Logistics
Read More
The Logistics Industrys Transformation Amidst High Oil Prices

The Logistics Industrys Transformation Amidst High Oil Prices

The spike in international oil prices due to the Russia-Ukraine conflict has brought both challenges and opportunities to the logistics industry. While transport cost pressures have surged, the promotion of new energy logistics vehicles provides impetus for companies to transform. This article explores the strategies logistics firms can adopt in response to high oil prices and their future development directions.

07/24/2025 Logistics
Read More