Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

This article provides an in-depth analysis of keyword selection strategies and algorithm mechanisms for Amazon PPC advertising. It emphasizes the importance of patient PPC campaign management, the synergy with organic search rankings, and the supplementary role of PPC. The article highlights three key dimensions of ad ranking rules: new ad weight, the limitations of bidding, and the central role of performance. Combining automatic and manual keyword selection strategies, it recommends using long-tail keywords and relevance principles to improve ad precision and conversion rates. This approach aims to optimize PPC campaigns for better results.

01/05/2026 Logistics Encyclopedia
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Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Influencer Crazy Little Yang faces a trust crisis after being targeted by Wang Hai for allegedly selling products with falsely labeled power and counterfeit 3C certifications during his live streams. While the brand responded, the controversy persists. This incident sparks discussions about regulations within the live streaming e-commerce industry. The handling of the situation by a top-tier influencer has also drawn attention from state media, highlighting the increasing scrutiny of this rapidly growing market and the responsibilities of its leading figures.

12/31/2025 Logistics Industry Insights
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Wechat Official Account Registration Guide for Beginners

Wechat Official Account Registration Guide for Beginners

This article provides a comprehensive guide to WeChat Public Account registration, covering pre-registration preparation, registration processes for various account types, and frequently asked questions. It aims to help beginners quickly get started, successfully register and operate their own public accounts, and embark on their self-media journey. Key steps include hardware preparation, account information, identity verification, entity type selection, and operator identity verification. It also addresses common questions such as email selection, account type selection, and registration quantity limits.

01/06/2026 Customs Knowledge
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Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu and TikTok Shop are reshaping the shipping market with their respective cross-border logistics strategies. Temu utilizes a low-cost fulfillment network suitable for large items, while TikTok optimizes social e-commerce through a content-driven and flexible warehousing and distribution model. Both have their advantages but face challenges from changing tariffs.

09/16/2025 Logistics Industry Insights
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Advancing Global Logistics Sustainability Responsibility And Action

Advancing Global Logistics Sustainability Responsibility And Action

This article explores the importance of promoting sustainable development in global logistics, emphasizing the responsibility of all parties involved. By implementing decarbonization, green transportation, and renewable energy, companies can significantly reduce their environmental impact. Achieving sustainability goals requires policy innovation, technological advancements, and social participation. Through collaborative efforts, building a sustainable future becomes achievable.

07/22/2025 Logistics
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China Launches Logistics Reforms to Cut Business Costs

China Launches Logistics Reforms to Cut Business Costs

China aims to reduce the total social logistics cost ratio from 4.9% to 4.4% within three years. This initiative will be implemented through several measures, including the revision of toll road management regulations and the rectification of arbitrary charging practices. The goal is to lower logistics costs for enterprises and promote high-quality economic development.

07/28/2025 Logistics
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Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Livestream Shopping Scams How to Spot Fake Discounts

Livestream Shopping Scams How to Spot Fake Discounts

Hangzhou Baohong Culture Media Co., Ltd. was fined for fabricating the original price of products during live streaming, exposing the common practice of 'raising prices before discounting' in e-commerce. Celebrities like Shu Chang and a subsidiary of Chow Tai Fook have also faced controversy for similar issues. Although regulatory authorities have introduced relevant regulations, the practice of fabricating original prices persists. Consumers should be rational, actively protect their rights, and jointly resist price fraud to create a healthy and orderly live streaming e-commerce environment.

01/05/2026 Logistics Industry Insights
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Green Logistics: The Future-Proof Strategy for Sustainable Supply Chains

Green Logistics: The Future-Proof Strategy for Sustainable Supply Chains

Green logistics is a crucial direction that modern enterprises must consider in logistics management, emphasizing environmental protection and resource conservation. In traditional logistics cost calculations, the hidden costs of environmental pollution are often overlooked. As global attention to ecological issues intensifies, green logistics will help companies enhance efficiency while also taking on social responsibility, thus promoting sustainable development.

07/11/2025 Logistics
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The Current Status And Future Of Truck Driver Unions A Comparison And Insights From The Us And China

The Current Status And Future Of Truck Driver Unions A Comparison And Insights From The Us And China

This article explores the differences between truck driver unions in China and those in foreign countries, particularly the United States. It analyzes issues related to member development, rights protection, and practical assistance. The article points out the challenges that Chinese unions still face in their operations and calls for more effective mechanisms for rights protection and social dialogue.

07/25/2025 Logistics
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