Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Amazon Revamps Review System Drops Top Reviewer Badges

Amazon Revamps Review System Drops Top Reviewer Badges

Amazon's removal of the Top Review badge signals a significant shift in review weighting. Sellers need to adjust their operational strategies, emphasizing compliant operations, product quality, and organic reviews. Diversifying marketing channels is also crucial to adapt to the new market environment. This change necessitates a focus on building genuine customer relationships and providing exceptional products to maintain a positive reputation and drive sales without relying solely on the Top Review badge. Proactive adaptation is key to success in this evolving landscape.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Can Renew Links Without Relabeling

Amazon Sellers Can Renew Links Without Relabeling

This article details how to refurbish Amazon listings without changing labels. It outlines steps such as deleting the old listing, creating a new one, merging duplicate pages, and contacting customer service to associate FBA inventory with the new ASIN. This process aims to revitalize the listing. The article also provides secrets for retaining VP Reviews and offers risk prevention measures to avoid issues during the refurbishment process. It's a comprehensive guide to breathing new life into your product listings on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Boost Sales with Improved Messaging Strategies

Amazon Sellers Boost Sales with Improved Messaging Strategies

This article provides an in-depth analysis of the Amazon Message Center, detailing how to enable, access, and use it to communicate effectively with buyers. It emphasizes the importance of adhering to Amazon's messaging guidelines. The article also shares advanced techniques for enhancing the customer communication experience, aiming to help Amazon sellers build strong customer relationships, improve customer satisfaction, and boost sales. It covers best practices for responding promptly and professionally to inquiries, ultimately leading to increased loyalty and positive reviews.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

01/16/2026 Logistics Industry Insights
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Transportation Regulators Shift Focus From Price Control to Value

Transportation Regulators Shift Focus From Price Control to Value

This paper reviews the "1.0" era of US transportation regulation, which centered on price control, and points out its limitations. It proposes the concept of "Regulation 2.0", emphasizing that the new generation of regulations should shift towards multi-dimensional value reshaping. This includes focusing on sustainable development, technological innovation, service quality, and safety assurance, to achieve the healthy development of the transportation industry. The shift moves beyond mere price regulation to encompass a broader range of societal and environmental considerations.

01/19/2026 Logistics Industry Insights
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Yuanto Vs JD Logistics Best for Large Package Delivery

Yuanto Vs JD Logistics Best for Large Package Delivery

Choosing the right courier for large parcel delivery can be challenging. This article compares YTO Express and JD Logistics across various factors, including service coverage, pricing, customer reviews, and delivery speed. We provide a multi-dimensional comparison to help you make an informed decision. Furthermore, we offer practical large parcel packaging tips to ensure your items are delivered safely and efficiently. This guide empowers you to select the best option for your large parcel delivery needs, ensuring a secure and timely arrival.

01/19/2026 Logistics Encyclopedia
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Amazon Sellers Face Stricter Compliance Rules Ahead of Prime Day

Amazon Sellers Face Stricter Compliance Rules Ahead of Prime Day

As Amazon Prime Day approaches, compliance reviews are stricter than ever. Sellers need to establish traceable supply chains and provide VAT invoices, supplier profiles, brand authorizations, and other relevant documentation. Non-compliance can lead to product removal and store suspension. Tools like E-Cang ERP can help sellers efficiently ensure compliance and capitalize on the Prime Day opportunity. Meeting these requirements is crucial for avoiding penalties and maximizing sales during this peak shopping event. Prepare your business now to succeed!

01/19/2026 Logistics Industry Insights
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Vietnams Manufacturing Boom Amid Trade War Supply Chain Shifts

Vietnams Manufacturing Boom Amid Trade War Supply Chain Shifts

The escalating US-China trade friction puts companies under tariff pressure. This paper analyzes key strategies for dealing with the new September tariffs, explores the opportunities and challenges of 'Made in Vietnam' as an alternative, and reviews the impact of the November 2018 tariff policy. Companies need to respond proactively and adjust flexibly to survive and thrive in the trade war. Diversifying supply chains and exploring alternative manufacturing locations like Vietnam are crucial considerations for mitigating risks and maintaining competitiveness.

01/22/2026 Logistics Industry Insights
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MCE Milan Showcases HVACR and Bathroom Industry Innovations

MCE Milan Showcases HVACR and Bathroom Industry Innovations

The Mostra Convegno Expocomfort (MCE) in Milan, Italy, is one of the most influential exhibitions in the global HVAC, refrigeration, and bathroom sectors. It gathers leading companies worldwide, showcasing the latest technologies and products, and providing an excellent platform for businesses to expand into international markets. This article details the exhibition overview of MCE, past reviews, visitor demographics, exhibit range, and advantages for Chinese companies participating in the exhibition. It also provides practical information such as exhibition services and venue details.

01/23/2026 Logistics
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