Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Globex Corp Invests 28M in Crossborder Ecommerce Expansion

Globex Corp Invests 28M in Crossborder Ecommerce Expansion

Giant Star Technology invests 280 million to acquire Ailean Cleaning, deeply entering the power tool market. Through data analysis, the company's category expansion strategy is revealed, focusing on market size, synergy, e-commerce adaptability, and risk control. This provides insights for cross-border e-commerce sellers: innovation and category expansion are crucial for breaking through challenges in a difficult market, while product strength remains the core competitiveness.

12/30/2025 Logistics Industry Insights
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Influencer Marketing Faces Six Key Shifts in 2026

Influencer Marketing Faces Six Key Shifts in 2026

This article delves into six key influencer marketing trends for 2026, including the rise of TikTok, the power of micro-influencers, the enablement of AI, the value of authentic content, the implementation of long-term strategies, and the importance of cultural understanding. Brands should capitalize on these trends by focusing on influencer selection, content co-creation, and cultural sensitivity to succeed in the global competitive landscape.

01/23/2026 Logistics Industry Insights
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Purple Leaf Gains Traction in Billiondollar Outdoor Furniture Market

Purple Leaf Gains Traction in Billiondollar Outdoor Furniture Market

PURPLE LEAF achieves annual sales of 140 million yuan with innovative parasols, accounting for 67% of the global market share. By focusing on niche markets and creating ultimate single products, they are building a courtyard product matrix to tap into the trillion-yuan outdoor market. Their success demonstrates the power of specialization and product excellence in achieving global market dominance within the outdoor furniture sector.

02/03/2026 Logistics Industry Insights
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Euro Tests Key Support Level Amid Dollar Strength Market Volatility

Euro Tests Key Support Level Amid Dollar Strength Market Volatility

EUR/USD has turned downward after testing a key resistance level and is now approaching a significant support area. This analysis examines the daily and hourly charts, discussing the balance of power between bulls and bears, and proposes corresponding trading strategy recommendations. Investors should pay close attention to economic data from Europe and the US, central bank policy movements, and geopolitical risks, making prudent decisions.

02/04/2026 Exchange Rate Query
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Decoding Bill of Lading Numbers to Identify Shipping Carriers

Decoding Bill of Lading Numbers to Identify Shipping Carriers

This article uses Bill of Lading APLU067589785 as an example to explain how to quickly identify the shipping company through the Bill of Lading number. It also clarifies the common slot sharing phenomenon in shipping, emphasizing the importance of the Bill of Lading number in determining the actual carrier. This helps avoid misleading conclusions based solely on the vessel's name. Understanding the Bill of Lading number is crucial for accurate carrier identification in shared vessel space scenarios.

08/22/2025 Document Interpretation
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Freight Forwarding Guide Highlights Common Industry Pitfalls

Freight Forwarding Guide Highlights Common Industry Pitfalls

This article addresses common challenges in freight forwarding, including tight vessel space, low sulfur fuel surcharges, document verification, and DDP/DDU delivery terms. It provides practical advice and solutions to help you mitigate risks and ensure the safe and timely delivery of your goods. Learn how to navigate these complexities and optimize your shipping processes for a smoother and more efficient experience. The solutions cover key aspects of the shipping process, from initial booking to final delivery.

08/22/2025 Logistics Encyclopedia
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Maersk Expands Shipping Services to Boost Sierra Leone Trade

Maersk Expands Shipping Services to Boost Sierra Leone Trade

Since 1996, Maersk has been connecting Sierra Leone businesses to the world, providing import and export services for machinery, refrigerated goods, and general cargo. Our dedicated team in Freetown offers optimized solutions with weekly feeder services connecting to our global shipping network. Our new online booking system enhances customer experience with instant confirmation, space visibility, and value-added services. Choose Maersk for reliable and efficient ocean freight services and unlock the potential of the Sierra Leone market.

09/28/2025 Logistics
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Global Trade Push for Standardized Air Freight Procedures

Global Trade Push for Standardized Air Freight Procedures

This article analyzes the standardized air freight operation process from a data analyst's perspective, covering key aspects such as shipment preparation, space allocation, cargo loading, airway bill issuance, and shipment notification. It aims to help foreign trade companies optimize logistics management and improve operational efficiency. The analysis focuses on the practical application of standardized procedures to streamline the air freight process and enhance overall supply chain performance, ultimately contributing to cost reduction and improved customer satisfaction.

09/26/2025 Logistics Encyclopedia
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Freight Forwarders Guide to Standard Container Dimensions

Freight Forwarders Guide to Standard Container Dimensions

This article provides an in-depth analysis of shipping container specifications, codes, and loading optimization. It covers common types such as 20GP, 40GP, and 40HQ, providing detailed dimensions and volume calculation methods. Furthermore, it explains the meaning of different container codes and loading techniques, aiming to help freight forwarders improve efficiency and reduce costs. The information helps understand the nuances of container types and how to maximize space within each, ultimately contributing to better logistics management.

09/26/2025 Logistics Encyclopedia
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