Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon's launch of the SPV independent bidding feature signifies a new era of refined video ad operations. Sellers can now independently control video ad budgets and bids, enhancing targeting accuracy and ROI. This is the optimal time to leverage SPV ads. By conducting precise product selection testing, optimizing content strategies, and scientifically evaluating performance, sellers can capitalize on the video traffic boom. However, challenges such as video production costs and increased competition should be considered. Sellers are encouraged to act swiftly and seize the first-mover advantage.

01/27/2026 Logistics Industry Insights
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Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart's platform is emerging as a new blue ocean for e-commerce, and the launch of Child Item Ads presents new opportunities for sellers. This article provides an in-depth analysis of the current state of the Walmart platform and the advantages of Child Item Ads. It also offers operational suggestions on product selection, listing optimization, customer service, and more, to help sellers seize the opportunity and tap into the Walmart market. By leveraging these strategies, sellers can effectively navigate the platform and achieve success in their cross-border operations.

01/04/2026 Logistics Industry Insights
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Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Advertising Key Bidding Strategies for Sellers

Amazon Advertising Key Bidding Strategies for Sellers

This article delves into Amazon advertising bidding strategies, covering Sponsored Brands and Sponsored Products. It explains key concepts such as automatic and manual bidding, keyword and product targeting, and dynamic and fixed bids. Through practical examples, it guides sellers on how to optimize their ads, increase visibility and conversion rates, and maximize the effectiveness of their advertising spend. Learn how to leverage different bidding approaches to achieve optimal performance and ROI within the Amazon advertising ecosystem.

01/06/2026 Logistics Encyclopedia
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Amazon Ad Bids Strategies to Boost ROI Cut Waste

Amazon Ad Bids Strategies to Boost ROI Cut Waste

This article provides an in-depth analysis of bidding strategies for Amazon Advertising, covering both Sponsored Brands and Sponsored Products. It details various strategies including automatic bidding, custom bid adjustments, and keyword bidding, along with tips for adjusting bids by placement. The aim is to help sellers optimize their ad campaigns, eliminate wasted ad spend, and precisely improve their ROI. This guide offers practical insights for maximizing advertising effectiveness and achieving better performance on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Highly Rated Badge Strategy

Amazon Sellers Gain Edge with Highly Rated Badge Strategy

This article unveils strategies for acquiring traffic from Amazon's "Highly Rated" entry point. First, you must meet the strict criteria for star rating and number of reviews. Then, leverage Sponsored Products (SP) ads, especially manual targeting campaigns, with high bids on core keywords. This aims to secure the top "Highly Rated" placements on the search results page, ultimately increasing product visibility and sales.

01/05/2026 Logistics Industry Insights
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