Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
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Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.

08/04/2025 Logistics Encyclopedia
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Jdcoms Amazon Store Tops 1 Million Products Globally

Jdcoms Amazon Store Tops 1 Million Products Globally

JD.com's Amazon Overseas Official Flagship Store has surpassed one million products, adding 500,000 new apparel and bag items, and gathering 1,600 international brands. Since the launch of Black Friday, order volume has increased nearly fivefold, and visitor traffic has grown by over 300%, with significant sales growth in nutrition & health and sports categories. It provides zero-threshold global free shipping and fast delivery services, meeting consumers' demand for high-quality overseas goods.

11/03/2025 Logistics
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Understanding Customs Classification Codes for Ski Suits

Understanding Customs Classification Codes for Ski Suits

Ski suits play a crucial role in snow sports, categorized into one-piece and two-piece. According to customs regulations, the HS code classification of ski apparel is clearly defined, with knitted and non-knitted ski suits falling under different chapters. This article provides a detailed analysis of the HS product codes for ski suits, including specific codes and declaration elements for various materials, offering clear customs guidance for importers and exporters.

07/28/2025 HS Code Query
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Amazon Sellers Adapt to Postpandemic Outdoor Retail Boom

Amazon Sellers Adapt to Postpandemic Outdoor Retail Boom

This article provides an in-depth analysis of the Amazon outdoor products market, revealing growth opportunities in the post-pandemic era. It focuses on bicycles, automotive travel accessories, hiking, and sports equipment. The analysis offers product selection strategies and risk warnings to help sellers capitalize on emerging market trends. The article aims to guide sellers in understanding the current landscape and making informed decisions for their Amazon businesses within the outdoor category.

01/04/2026 Logistics Industry Insights
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Brazils Mobile Gaming Market Nears 1B Amid Growth Surge

Brazils Mobile Gaming Market Nears 1B Amid Growth Surge

The Brazilian game market holds immense potential, with mobile games dominating and a young, female-leaning user base. Competitive, sports, and ACG games are popular, but willingness to pay is relatively conservative. Chinese developers need localized operations, leverage social media for promotion, and pay attention to the gap in female-oriented games to successfully tap into the Brazilian market. Focus on cultural nuances and community building are crucial for long-term success.

12/29/2025 Logistics Industry Insights
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