Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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Global Shipping Industry Adopts Stricter Container Seal Standards

Global Shipping Industry Adopts Stricter Container Seal Standards

International maritime container seals are crucial for cargo security. Selecting the appropriate seal type and adhering to standard operating procedures are essential. This article provides a detailed interpretation of seal classifications, operational guidelines, and anomaly handling methods. It aims to help businesses reduce supply chain risks, ensure cargo security, and improve logistics efficiency. It covers various seal types, proper application techniques, and procedures for identifying and reporting compromised seals, ultimately contributing to enhanced security and compliance in global shipping.

12/31/2025 Logistics Encyclopedia
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Moldova Streamlines Aid Clearance Via WCO Trade Program

Moldova Streamlines Aid Clearance Via WCO Trade Program

The Swiss-WCO Global Trade Facilitation Programme (GTFP) continues to support the Moldovan Customs Service in enhancing the efficiency of clearing humanitarian aid supplies. This is achieved through stakeholder workshops and the development of Standard Operating Procedures (SOPs). The project aims to foster collaboration among stakeholders, streamline processes, and ensure the rapid delivery of relief goods, aligning with relevant provisions of the WTO Trade Facilitation Agreement. The initiative focuses on simplifying customs procedures related to humanitarian assistance entering Moldova.

01/05/2026 Customs Knowledge
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Madagascar Shares Disaster Resilience Strategies Amid Crises

Madagascar Shares Disaster Resilience Strategies Amid Crises

The World Customs Organization (WCO), in collaboration with the Global Alliance for Trade Facilitation and Columbia University's National Center for Disaster Preparedness (NCDP), held a workshop in Madagascar to enhance the country's capacity to respond to pandemics and natural disasters. Through the development of Standard Operating Procedures (SOPs) and practical exercises, Madagascar gained valuable lessons, providing insights for other developing countries facing challenges posed by climate change. The workshop aimed to strengthen disaster preparedness and resilience through customs facilitation and international collaboration.

12/30/2025 Customs Knowledge
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Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

With WCO support, the Jordan Customs Department held a workshop focused on optimizing fast clearance processes and enhancing trade facilitation. By establishing new Standard Operating Procedures (SOPs), Jordan Customs aims to standardize the expedited release of imported goods at air cargo facilities, fostering trade development. The GTFP project assists Jordan Customs in improving its fast clearance capabilities through various support activities, reducing trade costs and increasing trade efficiency. This initiative is crucial for streamlining customs procedures and promoting economic growth in Jordan.

01/05/2026 Customs Knowledge
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Weighting Process for External Four Cabinets

Weighting Process for External Four Cabinets

This article provides a detailed overview of the weighing process for containers during international transport, including the application procedure, the generation of VGM information, and key considerations. By understanding these steps, the aim is to assist logistics professionals in overcoming potential challenges encountered in the weighing process, ultimately enhancing work efficiency.

07/18/2025 Logistics Encyclopedia
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