Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Ebay Explains Account Suspensions and Appeal Process

Ebay Explains Account Suspensions and Appeal Process

eBay account suspension is a common problem for sellers. This article analyzes the common reasons for account suspensions, such as order surges and policy violations. It provides a detailed appeal guide, including preparing materials and writing an appeal letter. It also addresses the issue of re-registering after an account ban, helping sellers navigate account crises. The guide aims to equip sellers with the knowledge and steps needed to effectively address eBay account suspensions and potentially reinstate their selling privileges.

12/30/2025 Customs Knowledge
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Independent Brands Boost Ecommerce Retention with Usercentric Strategies

Independent Brands Boost Ecommerce Retention with Usercentric Strategies

This article delves into the core strategies and methods of user operations for independent websites. It emphasizes a user-centric approach, focusing on building clear user personas, implementing refined user segmentation, and utilizing tools like user surveys, heatmap analysis, and event tracking to gain user insights. This provides independent website sellers with a practical guide to improve repurchase rates and brand loyalty. By understanding user behavior and needs, businesses can tailor their offerings and communication to foster stronger relationships and drive sustainable growth.

12/30/2025 Logistics Industry Insights
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FBA Vs Overseas Warehouses Key Ecommerce Fulfillment Choices

FBA Vs Overseas Warehouses Key Ecommerce Fulfillment Choices

This article provides a comparative analysis of Amazon FBA and overseas warehouses, offering professional guidance for cross-border e-commerce sellers in choosing a suitable warehousing strategy. It examines the differences and similarities from multiple perspectives, including product type, sales volume, financial strength, and risk tolerance. The aim is to help sellers select the most appropriate warehousing model based on their specific circumstances, ultimately maximizing efficiency and profitability. The analysis empowers sellers to make informed decisions regarding their logistics and fulfillment processes.

12/30/2025 Warehousing
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Ebay Updates Return Policy Guidelines for Sellers and Buyers

Ebay Updates Return Policy Guidelines for Sellers and Buyers

This article provides a detailed interpretation of eBay's latest return policy, offering return procedures and key considerations for both sellers and buyers. Sellers can customize their return preferences to flexibly handle various return scenarios and improve management efficiency. Buyers can understand the return process and protect their rights. Mastering these techniques ensures a more secure and confident eBay transaction. The guide aims to clarify the often complex return process, empowering both parties to navigate it effectively and resolve issues smoothly.

12/30/2025 Logistics Encyclopedia
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Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights
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Amazon Sellers 2024 Guide to UPC Barcode Compliance

Amazon Sellers 2024 Guide to UPC Barcode Compliance

This article provides a comprehensive analysis of the importance of Amazon UPCs, purchasing channels, usage methods, and GTIN exemption applications. It offers sellers the latest UPC purchasing and application strategies for 2024, helping products to be successfully listed and kickstarting their Amazon journey. It covers key aspects like where to buy legitimate UPCs, how to properly use them on product listings, and the process of obtaining a GTIN exemption when applicable. This guide aims to simplify the UPC process for Amazon sellers.

12/30/2025 Logistics Encyclopedia
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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Crossborder Ecommerce Gains Faster Customs Clearance

Crossborder Ecommerce Gains Faster Customs Clearance

This article delves into the factors influencing international express customs clearance timeliness. It provides a detailed analysis of different destinations and common delay causes. Furthermore, it offers practical strategies for cross-border e-commerce sellers to optimize their customs clearance processes and improve logistics efficiency. The aim is to help sellers gain a competitive edge in the fierce market by minimizing delays and streamlining their supply chain. This research provides valuable insights for navigating the complexities of international shipping and ensuring timely delivery.

01/15/2026 Customs Knowledge
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EUWCO Project Supports African Free Trade with Harmonized Rules

EUWCO Project Supports African Free Trade with Harmonized Rules

The EU-WCO Rules of Origin Africa Programme aims to support the African Continental Free Trade Area (AfCFTA) by 2025. It focuses on finalizing the rules of origin, harmonizing key African origin regimes, and developing a community of practice for rules of origin. This initiative is expected to lay the groundwork for economic prosperity in Africa by facilitating trade and ensuring the smooth implementation of the AfCFTA agreement. The program will contribute to a more predictable and transparent trade environment across the continent.

01/15/2026 Customs Knowledge
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