Ebay Sellers Guide to Optimizing Shipping Locations

Ebay Sellers Guide to Optimizing Shipping Locations

This article details eBay shipping location setup tips, clarifying the misconception that a US address is always required. It emphasizes important considerations for eBay's logistics assessment and the importance of transparent shipping costs, aiming to help sellers better manage their eBay stores. It covers how to properly configure your shipping origin and address potential issues related to location. Understanding these settings is crucial for meeting eBay's performance standards and providing a positive customer experience. Effective shipping management is key to success on the eBay platform.

12/31/2025 Logistics
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Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Ecommerce Layoffs Rise As Firms Cut Costs Amid Downturn

Ecommerce Layoffs Rise As Firms Cut Costs Amid Downturn

The cross-border e-commerce industry faces challenges, prompting companies to adopt cost-reduction measures like mandatory single-day off, leading to employee dissatisfaction. This article explores how companies and employees can overcome difficulties together and achieve a win-win situation. It analyzes various cost-saving methods employed by companies and how employees can protect their rights, advocating for the industry to collectively welcome a brighter future. The focus is on navigating the current economic climate while ensuring fairness and sustainability for both employers and employees.

12/31/2025 Logistics Industry Insights
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Ecommerce Sellers Hit by Shenzhen Freight Detention Fees

Ecommerce Sellers Hit by Shenzhen Freight Detention Fees

A sudden detention of goods by a Shenzhen freight forwarder, demanding sellers to share exorbitant handling fees, has shocked the cross-border e-commerce community. This article exposes the chaotic situation in the Shenzhen freight forwarding industry, analyzes the risks faced by sellers, and provides suggestions for avoiding pitfalls. It urges sellers to choose reputable freight forwarders, sign detailed contracts, and purchase cargo insurance to protect their own interests. The incident highlights the importance of due diligence and risk mitigation in cross-border logistics.

12/31/2025 Logistics
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Port of London Guide Aims to Boost Global Trade Efficiency

Port of London Guide Aims to Boost Global Trade Efficiency

This article, presented as a product introduction, provides an in-depth analysis of the Port of London, covering its geographical advantages, code ranking, route network, customs clearance procedures, logistics services, fee structure, operating hours, and partner shipping companies. It aims to offer import and export companies a comprehensive and practical operational guide, helping them efficiently utilize the Port of London, optimize their supply chains, reduce logistics costs, and succeed in global trade. The guide focuses on practical information for businesses looking to leverage the port's capabilities.

12/30/2025 Port Encyclopedia
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Amazon Seller Faces Trademark Dispute Over Listing Edits

Amazon Seller Faces Trademark Dispute Over Listing Edits

This article tells the story of an Amazon seller who lost listing editing rights due to trademark registration withdrawal, and eventually regained them through a 'war of attrition' with Amazon customer service. The article analyzes the cause of the problem, shares lessons learned during the resolution process, and provides solution suggestions for sellers facing similar issues. It emphasizes the importance of patient communication, thorough preparation, and seeking professional help. The key takeaway is persistence and a well-documented case are crucial for resolving such disputes with Amazon.

12/30/2025 Customs Knowledge
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Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Amazon Warns Brands Over Compliance Amid Association Risks

Amazon Warns Brands Over Compliance Amid Association Risks

Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.

12/30/2025 Logistics Industry Insights
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China Leads Crossborder Ecommerce As Amazon Aliexpress Ebay Dominate

China Leads Crossborder Ecommerce As Amazon Aliexpress Ebay Dominate

A recent International Post Corporation survey reveals that Amazon, AliExpress, and eBay hold 55% of the global cross-border online shopping market, with Amazon leading. China remains a primary source of goods, but supply chain issues are driving some consumers to domestic retailers. The cross-border e-commerce landscape is highly competitive, requiring sellers to stay informed about market trends and adjust their strategies accordingly. This shift highlights the importance of reliable supply chains and the growing appeal of local options for consumers facing international shipping challenges.

12/30/2025 Logistics Industry Insights
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Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu, Pinduoduo's cross-border e-commerce platform, launched a "10 Billion Subsidy" program to support Chinese manufacturers in going global and building brand image, shedding the "low price" label. Temu's rapid rise is attributed to its low-price strategy, but it faces challenges in product quality and brand building. Whether Temu can successfully transform depends on its ability to achieve breakthroughs in product quality, brand construction, service experience, and compliant operation. The program aims to elevate Chinese manufacturing and establish a stronger global presence for participating companies.

12/30/2025 Logistics Industry Insights
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