Google Ads Launches Campaign Total Budget Feature

Google Ads Launches Campaign Total Budget Feature

Google Ads introduces the 'Campaign Total Budget' feature for Search, Performance Max, and Shopping campaigns. Advertisers can set a fixed total budget, and the system intelligently allocates daily spending to optimize performance. Applicable to all bidding strategies and easy to implement, this feature helps improve advertising efficiency. Early adopters like Escentual.com have already seen significant positive results. It allows for better control over overall spend and leveraging Google's AI to maximize campaign outcomes within a defined budget.

02/03/2026 Logistics Industry Insights
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Swazi Lilangeni Volatility Against US Dollar Sparks Analysis

Swazi Lilangeni Volatility Against US Dollar Sparks Analysis

The exchange rate between the Swiss Lira (SZL) and the US Dollar (USD) has been unstable in recent years. Latest data indicates that 10 Swiss Lira is approximately equivalent to 0.5625 US Dollars. This article analyzes the performance of the exchange rate, its influencing factors, and the tools and services for managing foreign exchange, providing valuable information support for multinational transactions.

08/19/2025 Exchange Rate Query
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DHL Acquires IDS Fulfillment to Boost Ecommerce Logistics

DHL Acquires IDS Fulfillment to Boost Ecommerce Logistics

DHL Supply Chain has acquired IDS Fulfillment to expand its e-commerce logistics services, particularly targeting small and medium-sized enterprises. By integrating IDS's warehouse network with DHL's technological capabilities, the company aims to provide customers with more specialized logistics solutions to drive a new wave of business growth.

08/06/2025 Logistics
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Key Types of Bills of Lading Explained for Global Shipping

Key Types of Bills of Lading Explained for Global Shipping

This article introduces seven commonly used types of bills of lading in sea, air, and land transportation, including straight bill of lading, order bill of lading, electronic bill of lading, express bill of lading, air waybill, and land waybill. By understanding the characteristics and applications of these bills, readers can better manage logistics in complex cargo transportation and reduce risks.

08/05/2025 Document Interpretation
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Break Bulk Cargo Transport Gains Traction for Flexibility Efficiency

Break Bulk Cargo Transport Gains Traction for Flexibility Efficiency

Out-of-box goods refer to standalone items that cannot be transported using standard containers. Although the transportation process is relatively complex, this method is particularly crucial for specific goods such as construction equipment and manufacturing materials. Understanding the characteristics of out-of-box goods can help companies enhance efficiency and safety in logistics.

08/05/2025 Logistics Encyclopedia
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