Amazon Ads Key Strategies for New Product Launches

Amazon Ads Key Strategies for New Product Launches

This article delves into the advertising strategies for launching new products on Amazon, focusing on both automatic and manual campaigns. From a data analyst's perspective, it corrects common misconceptions and provides optimization suggestions. It emphasizes the importance of data-driven decision-making to help sellers develop more effective advertising strategies and improve the efficiency of new product launches. The goal is to empower sellers to leverage data for better campaign performance and achieve successful product introductions.

12/30/2025 Logistics Industry Insights
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Coupang CGF Avoid These 6 Receiving Errors to Cut Shipping Costs

Coupang CGF Avoid These 6 Receiving Errors to Cut Shipping Costs

This article provides a detailed interpretation of the six major rejection red lines for Coupang CGF inbound, including exceeding quantity limits, damaged outer packaging, incorrect packaging, exceeding size and weight restrictions, mismatched products, and lack of physical separation. It also introduces the handling process after rejection to help sellers avoid unnecessary losses and prepare goods smoothly. Understanding these rules is crucial for successful inventory management and avoiding costly returns and delays in the Coupang fulfillment network.

12/30/2025 Warehousing
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Amazon Enhances Seller Tools with AI in Opportunity Explorer

Amazon Enhances Seller Tools with AI in Opportunity Explorer

Amazon Opportunity Explorer's AI capabilities have been upgraded, significantly improving product selection efficiency through six-dimensional market analysis and AI competitor analysis. Sellers can leverage AI to understand market trends and develop a "basic + differentiated" product strategy. However, it's crucial to be aware of the risks of data dependency and homogenization. Combining user research and continuous learning is essential to stand out in the competition. This allows for a more nuanced and successful approach to product selection on Amazon.

01/15/2026 Logistics Industry Insights
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Global Shipping Firms Tackle Lastmile Delivery Hurdles

Global Shipping Firms Tackle Lastmile Delivery Hurdles

This article delves into the common causes of failed international express last-mile deliveries, including incorrect recipient information, outstanding compliance fees, and delivery restrictions. It provides a detailed operational guide for second delivery attempts, covering problem identification, resolution, application, and fee confirmation. This guide aims to help resolve issues and improve the overall delivery experience, ensuring successful package delivery even after an initial failure. It offers practical steps to navigate the complexities of international shipping and ensure customer satisfaction.

01/15/2026 Logistics Encyclopedia
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Guide to Streamlining International Air Cargo Pickup

Guide to Streamlining International Air Cargo Pickup

This article provides a detailed explanation of the cargo pickup process after international air freight arrival. It covers preparation before pickup, exchange orders, customs clearance, fee settlement, on-site pickup, and handling of exceptions. Furthermore, it offers solutions for specific scenarios, aiming to facilitate efficient and smooth cargo retrieval. The guide outlines key steps and considerations for a successful pickup, ensuring a hassle-free experience for importers and freight forwarders navigating the complexities of international air cargo logistics.

01/15/2026 Logistics Encyclopedia
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Guide to Optimizing International Ocean Freight Bookings

Guide to Optimizing International Ocean Freight Bookings

This article provides an in-depth analysis of the international ocean freight booking process, detailing the key steps and considerations from initial preparation and booking requests to space confirmation and customs clearance. It emphasizes the importance of accurate information, confirmation of vessel schedules, and clear understanding of shipping terms to help you avoid risks and efficiently complete international ocean freight shipments. The guide covers the entire process, offering practical advice for a smooth and successful experience.

01/15/2026 Logistics Encyclopedia
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Warehouse Management Thrives With Optimal Mobile OS Choice

Warehouse Management Thrives With Optimal Mobile OS Choice

Choosing the right operating system is crucial for the successful deployment of a warehouse management app. This article analyzes the advantages and disadvantages of three mainstream operating systems: Android, Windows, and Linux. It emphasizes that companies should select based on their specific supply chain needs, hardware compatibility, and future development plans. Furthermore, it explores the impact of intelligentization and cloudification on operating system selection for warehouse management applications, highlighting the increasing importance of scalability and remote accessibility.

01/16/2026 Warehousing
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Amazon Sellers Optimize Strategies for Peak Season Profits

Amazon Sellers Optimize Strategies for Peak Season Profits

This article delves into the underlying logic of profitable Amazon sellers during peak season, emphasizing the importance of a profit-oriented mindset. It details key strategies such as goal decomposition, data-driven decision making, refined operations, and a results-oriented approach. The aim is to help sellers learn from successful experiences, seize opportunities during peak seasons, and achieve performance growth. By understanding these core principles, sellers can optimize their strategies and maximize profitability during crucial sales periods.

01/16/2026 Logistics Industry Insights
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Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Shein Expands German Market Access with Compliancefocused Program

Shein Expands German Market Access with Compliancefocused Program

This article, from a data analyst's perspective, deeply analyzes the SHEIN semi-managed onboarding process, providing practical tips to help you open your store efficiently. It details the required materials, account registration, filling in onboarding information, and submitting a cooperation application. Data analyst's advice is included to help you pass the review on the first try. As a bonus, new merchants can receive one year of German Packaging Act compliance service with a screenshot of their successful onboarding.

01/15/2026 Logistics Industry Insights
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