Pepsico Bets on Sustainability to Boost Market Share

Pepsico Bets on Sustainability to Boost Market Share

PepsiCo is actively promoting a sustainability strategy by raising environmental standards, reducing sugar content, and diversifying its product portfolio to address evolving consumer demands and regulatory pressures. Its experience offers valuable insights for other companies seeking to survive and thrive amidst change, emphasizing the importance of focusing on consumer needs, proactively responding to regulations, embracing sustainability, and driving product diversification. This approach allows PepsiCo to remain competitive while contributing to a more sustainable future.

VIVICYCLE Tests Livestream Fitness Market on Taobao

VIVICYCLE Tests Livestream Fitness Market on Taobao

Liu Genghong and his wife are transitioning to Taobao Live Streaming. His wife, VIVI, is piloting the move, simultaneously launching her personal brand, "VIVICYCLE." However, initial sales results are modest, and they face controversies over new product pricing and the potential impact of past "sugar water bird's nest" incidents. This move is seen as Liu Genghong's attempt to break through the traffic bottleneck on Douyin and build a long-term brand. Whether they can successfully navigate these challenges remains to be seen by the market.

BCOM Rebalancing May Trigger 14B Gold Silver Selloff

BCOM Rebalancing May Trigger 14B Gold Silver Selloff

The annual rebalancing of the Bloomberg Commodity Index (BCOM) is set to trigger a sell-off of over $14 billion in gold and silver, while driving purchases of commodities like crude oil, cocoa, and sugar. Scotiabank suggests buying the dip in precious metals but remains cautious on crude oil. Investors should focus on fundamentals, manage risk, and be flexible in response to market volatility. The cocoa market may experience significant fluctuations due to the rebalancing. This event presents both opportunities and risks within the commodity market.