Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
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Globex Invests 40M in Power Tool Sector Via Acquisition

Globex Invests 40M in Power Tool Sector Via Acquisition

Eastern China's cross-border e-commerce giant, GreatStar, invested 280 million to acquire Ailun Cleaning, strengthening its power tool product line and demonstrating its strong financial strength and market expansion determination. By integrating online and offline channels and continuously expanding into new categories and markets, GreatStar has achieved sustained performance growth. Facing the challenges of the cross-border e-commerce market, product power remains the core competitiveness for sellers. This acquisition highlights GreatStar's strategic focus on enhancing its product offerings and solidifying its market position.

01/16/2026 Logistics Industry Insights
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CH Robinson Expands Digitally in Global Logistics Push

CH Robinson Expands Digitally in Global Logistics Push

C.H. Robinson is actively pursuing digital transformation and global expansion through digital quoting, collaboration with Waymo, and the acquisition of The Space Group. Facing challenges in the logistics industry, companies need to leverage digital tools, strengthen supply chain resilience, focus on talent development, and closely monitor market dynamics to adapt to the ever-changing environment. Ultimately, success in the competitive market hinges on these factors. The company's actions highlight the importance of embracing innovation to thrive in a dynamic global landscape.

01/15/2026 Logistics
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Auto Industry Adapts Supply Chains Amid Geopolitical Risks

Auto Industry Adapts Supply Chains Amid Geopolitical Risks

The Nexperia case exposed the geopolitical vulnerabilities of the automotive supply chain. Automakers should adopt measures such as diversifying sourcing, enhancing supply chain visibility, standardizing component specifications, employing traceability tools, and conducting regular stress tests. By implementing these strategies, they can build a more resilient supply chain capable of withstanding future uncertainties and mitigating potential disruptions caused by geopolitical events.

01/08/2026 Logistics Industry Insights
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Florida Logistics Hit As Hurricane Ian Disrupts UPS Fedex USPS

Florida Logistics Hit As Hurricane Ian Disrupts UPS Fedex USPS

Hurricane Ian severely impacted Florida, leading to service suspensions by UPS, FedEx, and USPS, causing supply chain disruptions. Businesses need to strengthen risk management, diversify supply chain networks, and establish contingency plans to enhance supply chain resilience in order to cope with future challenges. The disruptions caused by the hurricane highlight the vulnerability of concentrated supply chains and the importance of proactive planning to mitigate potential risks and ensure business continuity in the face of unforeseen events.

01/16/2026 Logistics
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FMCG Supply Chains Shift Toward Collaborative Models

FMCG Supply Chains Shift Toward Collaborative Models

The FMCG industry faces supply chain fragmentation, requiring enhanced resilience and agility. Key strategies include diversifying suppliers, localizing production, embracing digital transformation, and implementing flexible manufacturing. The ultimate goal is to break down silos, enabling information sharing and collaborative operations, thereby creating a more competitive and sustainable supply chain. Building a resilient and adaptable supply chain is crucial for success in the fast-paced FMCG market.

09/26/2025 Logistics Industry Insights
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Amazon Sellers Exit As Brand Acquisitions Surge

Amazon Sellers Exit As Brand Acquisitions Surge

Amazon sellers are experiencing a wave of selling their stores, driven by factors such as funding, competition, and supply chain issues. The brand acquisition market is heating up, but also faces challenges. Sellers should rationally assess their situation and choose suitable acquirers to maximize their benefits. Acquirers need to improve their operational capabilities and adapt to market changes to jointly promote the development of the cross-border e-commerce industry. This trend reflects the evolving landscape of Amazon marketplace and the increasing importance of strategic acquisitions.

12/31/2025 Logistics Industry Insights
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AI Transforms Supply Chains with Transparency and Automation

AI Transforms Supply Chains with Transparency and Automation

This paper explores the latest trends in logistics technology, including the application of artificial intelligence in various logistics stages, the importance of supply chain transparency, the value extraction of aircraft retired parts, data-driven supply chain decision-making, and the evolution of e-commerce supply chains. It emphasizes the crucial role of technological innovation in enhancing logistics efficiency, reducing costs, and improving customer experience. The advancements discussed aim to optimize operations and create more resilient and responsive supply chain networks.

11/03/2025 Logistics Industry Insights
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Chinas Manufacturing Cost Edge Fades Amid Global Labor Shifts

Chinas Manufacturing Cost Edge Fades Amid Global Labor Shifts

Research from the Reshoring Institute indicates that China is no longer the lowest labor cost country due to global supply chain shifts. The study compares labor costs across 13 countries, providing a benchmark for companies adjusting their global supply chain strategies. This helps businesses to more effectively manage costs and optimize their supply chain operations. The findings offer valuable insights for companies seeking to reshape their supply chains in response to evolving global economic conditions and to make informed decisions regarding manufacturing locations.

01/16/2026 Logistics Industry Insights
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Maersk Combines LTL and FTL for Enhanced Logistics Efficiency

Maersk Combines LTL and FTL for Enhanced Logistics Efficiency

Maersk offers integrated container logistics and supply chain services, focusing on Less-than-Truckload (LTL) and Full-Truckload (FTL) transportation, covering warehousing to last-mile delivery. By optimizing transportation routes and adopting advanced technologies, Maersk reduces costs, shortens delivery times, and provides comprehensive supply chain management services. This empowers businesses to succeed in the global market by streamlining their logistics operations and improving efficiency across the entire supply chain.

09/28/2025 Logistics
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