Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

This article provides an in-depth analysis of keyword selection strategies and algorithm mechanisms for Amazon PPC advertising. It emphasizes the importance of patient PPC campaign management, the synergy with organic search rankings, and the supplementary role of PPC. The article highlights three key dimensions of ad ranking rules: new ad weight, the limitations of bidding, and the central role of performance. Combining automatic and manual keyword selection strategies, it recommends using long-tail keywords and relevance principles to improve ad precision and conversion rates. This approach aims to optimize PPC campaigns for better results.

01/05/2026 Logistics Encyclopedia
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Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
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USPS Expands Lastmile Delivery to Outside Bidders

USPS Expands Lastmile Delivery to Outside Bidders

The United States Postal Service (USPS) plans to open its last-mile delivery network, allowing shippers of all sizes to access it through a bidding process. This initiative aims to increase revenue, improve efficiency, and enable retailers to achieve faster delivery times. Expert opinions are divided, recognizing both opportunities and challenges. This move could intensify market competition, foster innovation, empower small and medium-sized enterprises (SMEs), and reshape the consumer experience. USPS needs to overcome operational complexities, pricing strategies, and technical support challenges to succeed in this endeavor.

01/21/2026 Logistics Industry Insights
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Stockholm Port Emerges As Key Nordic Trade Hub

Stockholm Port Emerges As Key Nordic Trade Hub

This paper analyzes the Port of Stockholm from a data analyst perspective, focusing on its strategic importance, route network, customs clearance processes, logistics services, and fee structure. By examining port operation data and collaborating shipping companies, it provides strategic references for businesses to optimize logistics costs and enhance supply chain resilience. The analysis offers insights into potential improvements in efficiency and cost-effectiveness. Furthermore, the paper looks into the future development prospects of the port, considering evolving global trade patterns and technological advancements. This provides a comprehensive overview for stakeholders seeking to leverage the port's capabilities.

01/04/2026 Port Encyclopedia
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Yuanfei Pets Expands Postipo in Billiondollar Pet Leash Market

Yuanfei Pets Expands Postipo in Billiondollar Pet Leash Market

YUANFEI PET, known as the 'leading pet leash exporter,' faced revenue pressure but improved profitability in its first quarterly report after going public. This analysis explores the potential of the global pet supplies market, highlighting YUANFEI PET's strategy of focusing on niche markets, primarily exporting, and expanding its own brands. Its global R&D, production, and sales network is also examined. Capital raised from the IPO will help enhance product and supply chain competitiveness, offering valuable insights for other cross-border e-commerce businesses. This strategic approach positions them for continued growth in the competitive global market.

01/05/2026 Logistics Industry Insights
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Cargo Insurance Vital for Business Risk Management

Cargo Insurance Vital for Business Risk Management

This paper analyzes why businesses should consider cargo insurance even with existing commercial insurance. By comparing the limitations of commercial insurance with the unique advantages of cargo insurance, it highlights the importance of cargo insurance in customized risk coverage, streamlined claims processes, and enhanced risk control capabilities. The article emphasizes the importance of data-driven decision-making and uses case studies to demonstrate the value of cargo insurance as a key component of enterprise risk management. It argues that cargo insurance provides targeted protection against specific supply chain risks not adequately addressed by general commercial policies.

01/20/2026 Logistics Encyclopedia
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Amazon Halts Thirdparty Delivery Service Amid Strategy Review

Amazon Halts Thirdparty Delivery Service Amid Strategy Review

Amazon's suspension of non-self-operated package delivery services has sparked industry attention on its logistics strategy. This move may be a temporary measure to address the challenges of the pandemic, or it may be accumulating strength for a larger-scale logistics expansion in the future. Experts believe that the short-term impact on UPS and FedEx is limited, but in the long run, Amazon's determination to enter the logistics field will not change, and future competition will be more intense. This decision highlights the evolving landscape of e-commerce fulfillment and Amazon's ambition to control more of its supply chain.

01/21/2026 Logistics
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Shipping And Air Cargo Supply Shortage Makes China Europe Railway A Key Export Channel

Shipping And Air Cargo Supply Shortage Makes China Europe Railway A Key Export Channel

As the demand for shipping and air freight exceeds supply, the China-Europe Railway Express has become a vital export channel for foreign trade. The dispatch volume of the China-Europe Railway Express from Yiwu has significantly increased, leading to severe truck unloading queues and urgent bookings by foreign trade enterprises. Especially in the context of high shipping costs and uncertain timeliness, the advantages of the China-Europe Railway Express have become increasingly apparent, making logistics transportation a key focus for companies.

12/08/2024 Logistics Industry Insights
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