Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

This article delves into the common reasons for inflated Google Ads shopping conversions with zero orders, including incorrect goal settings and code tracking errors. It recommends focusing on core conversions, optimizing conversion action settings, and ensuring accurate installation and operation of tracking code. The importance of troubleshooting technical details is emphasized to improve advertising performance. By addressing these issues, advertisers can gain a more accurate understanding of their shopping campaign effectiveness and optimize their strategies for better results.

01/04/2026 Customs Knowledge
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Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
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Beijing Summit Explores Ais Impact on Digital Marketing

Beijing Summit Explores Ais Impact on Digital Marketing

The Fmarketing Digital Marketing Summit & Awards Ceremony will be held in Beijing on December 23rd, focusing on the theme of "AI*Intelligence Transformation: Reshaping Marketing". The summit will bring together industry leaders to share AI applications in areas such as ad delivery and content creation, and explore intelligent marketing solutions. It aims to help companies seize opportunities in the AI era and navigate the evolving marketing landscape with data-driven insights and innovative strategies.

12/11/2025 Logistics Industry Insights
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Global Cold Chain Logistics Boost Fresh Produce Deliveries

Global Cold Chain Logistics Boost Fresh Produce Deliveries

Cold chain logistics ensures perishable, fresh, frozen, and refrigerated products remain at suitable low temperatures throughout production, storage, transportation, and sales. This paper explores the challenges facing cold chain logistics, details customized solutions, and highlights the crucial role of ocean-based cold chain logistics in global trade. It also looks at future trends in cold chain logistics, emphasizing the importance of selecting reliable partners for successful and efficient operations. The goal is to maintain product quality and safety across the entire supply chain.

09/28/2025 Logistics
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Maersk Leverages Cold Chain Expertise to Streamline Business Operations

Maersk Leverages Cold Chain Expertise to Streamline Business Operations

Is business growth bringing cold chain logistics challenges? Maersk Cold Chain Management Services, backed by a century of experience, provides customized cold chain solutions for businesses, covering design and operations. We help companies focus on their core business, enhance market competitiveness, and achieve sustainable growth. Our expertise ensures optimal temperature control and product integrity throughout the supply chain, mitigating risks and maximizing efficiency. With Maersk, navigate the complexities of cold chain logistics with confidence and unlock new opportunities for expansion.

09/28/2025 Logistics Industry Insights
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US East Coast Gulf Ports Brace for Possible ILA Strike

US East Coast Gulf Ports Brace for Possible ILA Strike

Ports along the US East Coast and Gulf Coast are actively preparing for a potential strike by the International Longshoremen's Association (ILA). Ports are implementing measures to minimize potential operational disruptions, including extending operating hours, adjusting cargo receiving strategies, and offering fee waivers. Key ports like the Port of New York and New Jersey, the Port of Savannah, and the Port of Houston have announced specific contingency plans to ensure smooth cargo movement. These efforts aim to mitigate the impact of the potential labor action on the supply chain.

11/03/2025 Logistics
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Sheins Platform Shift Could Disrupt Global Ecommerce

Sheins Platform Shift Could Disrupt Global Ecommerce

Fast-fashion giant SHEIN plans to open its platform, transforming into a comprehensive e-commerce platform and directly competing with Amazon and others. With its robust supply chain and low-price strategy, SHEIN has an advantage during economic downturns. However, logistics, quality control, and competitive pressure are challenges it faces. The success of SHEIN's platform transformation will have a profound impact on the cross-border e-commerce landscape. Its ability to navigate these hurdles and maintain its competitive edge will determine its long-term success in this evolving market.

12/30/2025 Logistics Industry Insights
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Freight Market Splits As Parcel LTL and Truckload Prices Diverge

Freight Market Splits As Parcel LTL and Truckload Prices Diverge

The TD Cowen/AFS Freight Index reveals a diverging US freight market. Parcel demand is weak with unprecedented discounts and declining fuel surcharges. LTL shipments show declining weight per shipment, but carrier pricing remains firm. Truckload faces headwinds from soft demand and excess capacity, hindering near-term improvement. While future Fed rate cuts are beneficial for long-term truckload and LTL prospects, their immediate impact is limited. The report highlights the contrasting dynamics within different segments of the US freight sector, reflecting broader economic conditions and supply chain adjustments.

01/15/2026 Logistics Industry Insights
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Maritime Shipping Industry Adapts to Cargo Protection Challenges

Maritime Shipping Industry Adapts to Cargo Protection Challenges

This article provides a comprehensive solution for dealing with severe weather during maritime transport, covering pre-event cargo protection (packaging, container loading, route planning), in-event dynamic response (tracking cargo and weather, coordinating with shipping companies), and post-event handling (claims, plan adjustments). It aims to help cargo owners minimize losses, ensure safe and timely delivery of goods, and build a long-term risk-resistant supply chain system. The focus is on proactive measures and reactive strategies to mitigate the impact of adverse weather conditions on sea freight.

01/15/2026 Logistics Encyclopedia
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