Sharpie Boosts Market Share with US Manufacturing Strategy

Sharpie Boosts Market Share with US Manufacturing Strategy

Newell Brands leveraged its US-based writing business to thrive during supply chain disruptions, gaining market share. This analysis examines the advantages of 'Made in USA', shifting market demands, supply chain challenges, and Newell Brands' strategies. Data-driven insights highlight the importance of supply chain diversification and re-evaluating the value of domestic manufacturing. With the accelerating reshaping of global supply chains, businesses must build more resilient supply networks. The case demonstrates how focusing on domestic production can provide a competitive edge in times of global instability, allowing companies to capture market share while others struggle.

01/19/2026 Logistics Industry Insights
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WCO Introduces New Customs Strategies to Strengthen Supply Chains

WCO Introduces New Customs Strategies to Strengthen Supply Chains

The Secretary General of the World Customs Organization emphasized the importance of global supply chain resilience at the Asian Development Bank Institute Annual Conference. He highlighted six key challenges: digitalization, data standardization, disruptive technologies, e-commerce, environment, and border conflicts. He called for strengthened customs cooperation, simplified clearance procedures, promotion of mutual recognition and interoperability, and support for cross-border e-commerce and green customs. These measures aim to build a more resilient global supply chain ecosystem, helping businesses navigate uncertainties and achieve sustainable development.

01/05/2026 Logistics Industry Insights
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Four Key Strategies for Resilient Supply Chains by 2025

Four Key Strategies for Resilient Supply Chains by 2025

Facing challenges like deglobalization and unforeseen disruptions, companies need to reshape their supply chains. Four key strategies include: refined inventory management, balancing Just-In-Time (JIT) with Just-In-Case (JIC) approaches, leveraging AI to empower demand forecasting, and undertaking "zero-based" supply chain restructuring. Embracing change and building a more resilient and intelligent supply chain system is crucial to gain a competitive edge in the future. This transformation allows for better adaptation to volatile market conditions and ensures business continuity in the face of uncertainty.

01/08/2026 Logistics Industry Insights
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The Digital Transformation of Fastmoving Consumer Goods How Cainiao Redefines Supply Chain Management

The Digital Transformation of Fastmoving Consumer Goods How Cainiao Redefines Supply Chain Management

The fast-moving consumer goods (FMCG) industry is facing multiple challenges. Cainiao Logistics has partnered with Unified Enterprise and China Resources Snow Beer to launch the 'RFID + Digital Supply Chain Technology.' This initiative enhances supply chain transparency and management efficiency, providing a new pathway for the digital transformation of traditional FMCG supply chains.

07/24/2025 Logistics
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