Amazon Launches Account Health Assurance for Sellers

Amazon Launches Account Health Assurance for Sellers

Amazon has launched the Account Health Assurance (AHA) program, offering high-rated sellers a chance to have their suspended accounts reinstated. This initiative provides dedicated support, proactive communication, and a 72-hour rescue mechanism to help sellers resolve policy issues and avoid immediate account suspension. To maintain eligibility, sellers must maintain a good Account Health Rating, respond promptly, and provide valid contact information. However, compliant operations remain crucial, as AHA is not a 'get-out-of-jail-free' card. It's a support system for those who strive to adhere to Amazon's policies.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Shift to Tiktok Live Amid Account Suspensions

Amazon Sellers Shift to Tiktok Live Amid Account Suspensions

Amazon sellers facing account suspension risks are driven to explore new growth channels. Brands like Pacsun have successfully transitioned to TikTok live streaming e-commerce, achieving over $90,000 in sales in a single livestream, demonstrating TikTok's significant potential. This article analyzes the market prospects, advantages, and risks of TikTok live streaming e-commerce. It provides sellers with strategies, emphasizing brand building, precise targeting, and content innovation. The shift highlights the need for diversification and adaptation in the evolving e-commerce landscape to mitigate risks and capitalize on emerging opportunities.

02/03/2026 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Amazon Launches Seller Safety Net with Account Health Assurance

Amazon Launches Seller Safety Net with Account Health Assurance

Amazon's 'Account Health Assurance' program offers high-performing sellers a '3-day grace period' to resolve issues and prevent account deactivation. This article explains the program, helping sellers understand its core elements and value. It allows sellers facing potential account suspension due to performance issues to address problems within three days, avoiding immediate deactivation. The program aims to provide a safety net for sellers who maintain good account health, incentivizing proactive problem-solving and ensuring a more stable selling environment on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Protest Suspensions Over Pricing Target Copycats

Amazon Sellers Protest Suspensions Over Pricing Target Copycats

Amazon sellers facing account suspension due to "low prices" have sparked controversy, raising questions about platform rules. To combat unauthorized listings, some sellers resort to extreme measures, such as "wreath curses," which backfire. Sellers should explore multi-channel operations, seek legal protection, and improve product quality. Platforms need to balance seller rights with market order, creating a fair competitive environment. The recent account suspensions highlight the ongoing challenges and complexities within the Amazon marketplace for cross-border e-commerce businesses.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Stricter Compliance Rules Ahead of Prime Day

Amazon Sellers Face Stricter Compliance Rules Ahead of Prime Day

As Amazon Prime Day approaches, compliance reviews are stricter than ever. Sellers need to establish traceable supply chains and provide VAT invoices, supplier profiles, brand authorizations, and other relevant documentation. Non-compliance can lead to product removal and store suspension. Tools like E-Cang ERP can help sellers efficiently ensure compliance and capitalize on the Prime Day opportunity. Meeting these requirements is crucial for avoiding penalties and maximizing sales during this peak shopping event. Prepare your business now to succeed!

01/19/2026 Logistics Industry Insights
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Key Shipping Terms Like Laycan Help Mitigate Industry Risks

Key Shipping Terms Like Laycan Help Mitigate Industry Risks

LAY/CAN is a crucial clause in a charter party, defining the period within which a vessel must arrive at the loading port. Understanding its meaning and function helps charterers protect their rights and shipowners fulfill their obligations, thereby regulating the shipping market and mitigating potential risks. This article provides an in-depth analysis of LAY/CAN and compares it with Shipment Date and Late Come, aiming to enhance your knowledge of shipping practices. It is essential for navigating the complexities of charter agreements and minimizing disputes related to vessel arrival and cargo loading timelines.

09/26/2025 Logistics Encyclopedia
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Key Factors in Choosing a Reliable Freight Forwarder for Global Trade

Key Factors in Choosing a Reliable Freight Forwarder for Global Trade

Selecting the right freight forwarding company is crucial in foreign trade. It is important to consider both price and service, avoiding a focus solely on price at the expense of quality service. During shipment, pay attention to restrictions on liquid and powder goods and the packaging of fragile items. Understanding the volumetric calculations for air freight and express delivery is also essential to avoid unnecessary losses. By carefully choosing a freight forwarder, you can ensure the safety and timely arrival of goods. These tips aim to assist foreign trade professionals in achieving smoother logistics arrangements.

07/28/2025 Logistics Encyclopedia
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Shanghai to Abu Dhabi Sea Freight Costs Decline Amid Trade Shift

Shanghai to Abu Dhabi Sea Freight Costs Decline Amid Trade Shift

This article provides an in-depth analysis of the advantages and considerations for sea freight from Shanghai to Abu Dhabi. It compares sea freight with air freight, highlighting the advantages of sea freight in terms of cost, reliability, and environmental protection. The article details the factors influencing sea freight prices, timeliness options, and pre-shipment preparations. It also answers frequently asked questions, aiming to help readers complete international logistics transportation more economically and efficiently. It serves as a practical guide for businesses seeking cost-effective shipping solutions to Abu Dhabi.

02/02/2026 Logistics
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Guide to Shipping from Shenzhen to Malaysia Costs and Timelines

Guide to Shipping from Shenzhen to Malaysia Costs and Timelines

This article provides an in-depth analysis of the shipping time, cost, and process of consolidated shipping from Shenzhen to Malaysia. It details the advantages and disadvantages of air freight, LCL sea freight, and FCL sea freight. Common questions are answered, aiming to help cross-border e-commerce sellers and individuals choose the appropriate consolidation solution and optimize logistics efficiency. This guide covers key considerations for selecting the best shipping method based on factors like urgency, budget, and shipment size, enabling informed decision-making for efficient and cost-effective delivery to Malaysia.

02/02/2026 Logistics
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