Livestreamer Accused of False Advertising in Kumquat Sales

Livestreamer Accused of False Advertising in Kumquat Sales

Dongfang Zhenxuan is under fire for alleged false advertising regarding its Rong'an Kumquats, concerning origin, specifications, and pricing. A local representative from Rong'an challenged the claims, drawing public attention. The official response was vague, yet sales increased. This incident highlights potential issues within the live streaming e-commerce industry operating under the guise of 'supporting agriculture.' It sparks deep reflection on the industry's ethical boundaries and sustainable development.

Dhgate Expands B2B Sales Via Tiktok Social Commerce

Dhgate Expands B2B Sales Via Tiktok Social Commerce

DHGate is actively investing in TikTok Shop, successfully creating a second growth curve through strategies like live streaming commerce, shopping cart ads, and influencer collaborations. The article also shares practical methods for foreign trade enterprises to create viral products on TikTok, including product selection, content creation, and refined operations. These strategies aim to help businesses leverage TikTok's potential for cross-border e-commerce and achieve significant growth in international markets.

Taobao Expands Global Shipping for Apparel Sellers at No Cost

Taobao Expands Global Shipping for Apparel Sellers at No Cost

Taobao launched the "Global Free Shipping Program for Apparel," aiming to lower the barriers for domestic fashion merchants to expand overseas. By offering substantial shipping subsidies and covering return costs, the program helps merchants expand into international markets with zero cost and low risk. Featuring low entry barriers, low costs, and hassle-free logistics, this initiative provides a simple and efficient wholesale business model for domestic fashion sellers. It marks a significant step in Taobao's globalization strategy, making it easier for Chinese apparel businesses to reach a global audience.

New Live Unloading Method Boosts Transport Efficiency

New Live Unloading Method Boosts Transport Efficiency

Real-time unloading is an efficient transportation delivery method designed to quickly unload goods and reduce transportation costs. This approach is particularly effective when goods are palletized and warehouses possess fast unloading capabilities, making it suitable for scenarios where unloading can be completed within two hours. Proper implementation of real-time unloading can significantly enhance a company's logistics efficiency.

Live Unloading Boosts Efficiency in Modern Logistics

Live Unloading Boosts Efficiency in Modern Logistics

Real-time unloading is a modern logistics transportation method that significantly enhances the efficiency of cargo delivery and saves potential costs by waiting on-site for unloading. Understanding this approach will help cargo owners optimize resource allocation, thereby improving the overall operational efficiency of the supply chain.

Can Livestreaming Channel Survive Without Star Host Austin Li

Can Livestreaming Channel Survive Without Star Host Austin Li

After Luo Yonghao's departure, the 'Make a Friend' live streaming channel experienced a decline in key metrics such as sales and viewership, indicating a fading of its former top IP status. The main challenges include mediocre performance of anchors, a lack of distinctive content, and increased market competition. Transformation and innovation are crucial for the future development of 'Make a Friend'. Strengthening anchor training and exploring content innovation are necessary to remain competitive in the fierce market.

Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Xueersi's transition to live streaming e-commerce shows initial success, with impressive sales of educational books, sparking discussions about its imitation of New Oriental. While achieving some progress in the educational book market, Xueersi still needs to focus on differentiated competition, content innovation, and brand building to stand out in the fierce market competition and achieve its transformation goals. This includes developing unique offerings and strengthening its brand image to attract and retain customers in the evolving landscape.

Alipay Expands Into Short Videos to Rival Content Platforms

Alipay Expands Into Short Videos to Rival Content Platforms

Alipay is actively expanding into the short video sector by upgrading its Life Account and launching features like "Look Around," aiming to move beyond its image as just a payment tool. Despite challenges like ingrained user perceptions and building a content ecosystem, Alipay has the potential to succeed in short video due to its massive user base and strengths in the financial sector. Live streaming e-commerce may become a new growth driver for Alipay in the future.

Tiktoks Dou Boosts Traffic for Content Creators

Tiktoks Dou Boosts Traffic for Content Creators

This article delves into five core techniques for TikTok Dou+ advertising, emphasizing high-quality content as the foundation. It details the value of Dou+, prerequisites for advertising, target audience selection, advertising methods, and practical steps. The aim is to help users effectively leverage Dou+ to increase account exposure, acquire targeted followers, and boost live streaming conversions, ultimately achieving traffic monetization and business growth. It provides a comprehensive guide to maximizing the potential of Dou+ for optimal results on TikTok.

Report Unveils 2025 Tiktok Shop Strategies for Content Commerce

Report Unveils 2025 Tiktok Shop Strategies for Content Commerce

This report from Tekan provides exclusive TikTok Shop 2024 data, reviewing the rapid growth of various categories in the US market and forecasting content commerce trends for 2025. It highlights the crucial role of AI technology in globalized content production and Tekan's contributions in areas like data-driven decision-making, AIGC videos, and digital human live streaming. The report aims to empower brands to succeed in the future e-commerce landscape by leveraging these technologies and insights.