Amazon Sellers Boost Growth with Datadriven Strategies

Amazon Sellers Boost Growth with Datadriven Strategies

Data-driven strategies are crucial for successful Amazon operations. By collecting, filtering, classifying, recording, and analyzing operational data, sellers can refine their strategies, optimize listings, advertising campaigns, and customer service. This data-driven approach is a continuous cycle of testing and improvement, ultimately leading to sustained growth for Amazon stores. Utilizing data insights allows for informed decision-making, maximizing efficiency and profitability within the competitive Amazon marketplace.

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.