Descartes Acquires Localz to Boost Lastmile Delivery Services

Descartes Acquires Localz to Boost Lastmile Delivery Services

Descartes' acquisition of Localz aims to strengthen its last-mile service offerings. By integrating real-time vehicle tracking with customer communication technologies, it enhances delivery transparency and customer satisfaction. This acquisition is part of Descartes' ongoing investment in last-mile solutions, designed to help customers stand out in a competitive market and expand its solutions in the delivery and home/last-mile delivery space. The integration will enable improved customer interaction and visibility throughout the final stage of the delivery process.

01/15/2026 Logistics
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Railroads Debate Passing Acquisition Costs to Shippers

Railroads Debate Passing Acquisition Costs to Shippers

A dispute arose between US rail freight companies and BNSF Railway regarding whether an acquisition premium should be included in freight rate costs. Freight companies are concerned about rising rates, while BNSF emphasizes market-based pricing. The STB's ruling will impact rail transportation pricing and market competition. The core issue revolves around how the acquisition cost of BNSF by Berkshire Hathaway should be factored into the rates charged to customers. This decision will set a precedent for future acquisitions and their impact on the rail freight industry.

01/22/2026 Logistics
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Ryder Expands Transport Solutions with Cardinal Logistics Buy

Ryder Expands Transport Solutions with Cardinal Logistics Buy

Ryder System's acquisition of Cardinal Logistics aims to solidify its leadership in North America's customized dedicated transportation sector. By integrating Cardinal's strengths, Ryder will expand its market share, enhance service capabilities, increase customer value, and drive digital transformation. This acquisition signals a profound transformation in the North American customized transportation landscape. The deal allows Ryder to offer more comprehensive solutions and reach a broader customer base, further strengthening its position in the competitive market.

01/20/2026 Logistics
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Dealwiki Guide Highlights Targeted Promotions for Sales Growth

Dealwiki Guide Highlights Targeted Promotions for Sales Growth

Dealwiki, a US discount website with nearly 800,000 monthly visits, excels in promotions for specific product categories. Its user base is primarily American men with an even age distribution. High-value electronics are a strong category for Dealwiki, and email marketing effectively boosts visibility. Successful promotion requires precise user targeting, flexible discount adjustments, and selecting the right product categories. Focusing on electronics and leveraging email campaigns will maximize the impact of promotions on Dealwiki.

01/04/2026 Logistics Encyclopedia
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Google Ads Guide Optimizing Keywords for Targeted Campaigns

Google Ads Guide Optimizing Keywords for Targeted Campaigns

This article delves into Google Search Ads keyword setting techniques, emphasizing the importance of keyword research. It compares the advantages and disadvantages of exact match, phrase match, and broad match types, and highlights the necessity of negative keywords. Furthermore, it shares advanced strategies such as long-tail keywords, competitor keywords, seasonal keywords, and geo-targeting keywords. The aim is to help advertisers achieve precise targeting and improve advertising effectiveness. This comprehensive guide offers practical insights for optimizing Google Ads campaigns and maximizing ROI through strategic keyword selection and implementation.

01/04/2026 Logistics Encyclopedia
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Marketers Leverage Google Keyword Planner for Targeted Campaigns

Marketers Leverage Google Keyword Planner for Targeted Campaigns

This article provides a detailed guide to Google Keyword Planner's functions and usage, covering account setup, new keyword discovery, search volume retrieval, and forecasting. It explains how to apply these insights to practical SEO, such as identifying highly relevant, high-search-volume, local, and long-tail keywords. Mastering these techniques can effectively enhance the precision of your marketing strategies. This includes understanding how to use the tool for both organic and paid search campaigns to maximize ROI.

01/04/2026 Logistics Encyclopedia
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Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

With fierce competition and stricter platform regulations in cross-border e-commerce, sellers need to shift from mass product listings to a more focused approach. Product selection is crucial, requiring market demand analysis to create popular items. Prioritize profit over low-price competition for sustainable growth. Accurate pricing, based on target audience and reasonable price ranges, is essential. Improving operational capabilities, mastering product selection, and understanding pricing strategies are key to achieving sustainable profitability.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Targeted Keyword Strategies

Amazon Sellers Gain Edge with Targeted Keyword Strategies

Struggling with keyword research for Amazon variation products? Cerebro's "Exclude Variations" feature offers a solution by precisely targeting keywords for individual child ASINs. This allows for more focused and effective marketing campaigns, saving time and resources. By isolating the performance of each variation, you can identify high-performing keywords specific to each product, leading to improved visibility and increased sales. Optimize your Amazon listings and boost your marketing ROI with this targeted approach to keyword research.

01/05/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Targeted Google Ads

Ebay Sellers Boost Sales with Targeted Google Ads

This article details how eBay sellers can leverage Google Ads to promote their products, covering key steps such as precisely targeting audiences, creating compelling ads, flexibly controlling budgets, paying per performance, and continuously analyzing data. By implementing these strategies, eBay sellers can effectively increase product visibility, attract more potential buyers, and ultimately drive sales growth. The focus is on practical application and achieving measurable results through targeted advertising and data-driven optimization of Google Ads campaigns for eBay listings.

01/05/2026 Logistics Encyclopedia
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Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

With the year-end surge in cross-border e-commerce fraud, this article focuses on two cases: former employees impersonating their original company for scams and Ebyte Network's self-inspection and rectification. It analyzes supply chain risks and corporate fraud prevention measures, offering anti-fraud advice for sellers. Ebyte Network achieved steady performance growth by rectifying third-party stores and optimizing its product structure. It reminds sellers to be vigilant, choose reputable partners, and jointly maintain the healthy development of the industry.

01/04/2026 Logistics Industry Insights
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