Maybelline Tops US Beauty Boom As Tiktok Trends Reshape Global Market
This week's TikTok Shop rankings reveal global consumer trends, with Maybelline shining in the US and European markets. Beauty products continue to lead, but significant differences exist in best-selling categories and growth rates across regions. Sellers should analyze platform data to understand local consumer preferences and develop flexible operation and promotion plans. Focusing on regional nuances is key to success on TikTok Shop.









