Amazon Sellers Boost Rankings with Dual Keyword Strategy

Amazon Sellers Boost Rankings with Dual Keyword Strategy

This article delves into the influencing factors of Amazon keyword ranking, emphasizing the importance of both conversion rate and order volume. By utilizing Amazon's backend and third-party tools, sellers can evaluate conversion rates and estimate order volume. This allows for the creation of more effective promotion strategies, ultimately achieving the goal of top-page keyword ranking. Focusing on these metrics helps sellers optimize their listings and drive more sales on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Samoa Strengthens Border Controls with WCO Assistance

Samoa Strengthens Border Controls with WCO Assistance

The World Customs Organization (WCO) is assisting Samoa Customs in optimizing its border management. Through workshops, the WCO is sharing best practices and introducing relevant tools to promote inter-agency collaboration and data harmonization. This initiative aims to enhance trade efficiency, strengthen border security, and foster economic development. Ultimately, it lays the foundation for a highly efficient and collaborative cross-border regulatory system in Samoa, improving overall customs operations and contributing to regional stability.

01/07/2026 Customs Knowledge
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ADB and WTO Partner to Enhance Global Trade Facilitation

ADB and WTO Partner to Enhance Global Trade Facilitation

The President of the Asian Development Bank (ADB) visited the World Customs Organization (WCO) headquarters, engaging in in-depth discussions on the global economic situation, Sustainable Development Goals, international technical issues, regional integration, and the current trade environment. Both parties pledged to deepen cooperation to jointly address global trade challenges and promote trade facilitation. The discussions highlighted the importance of collaboration between the ADB and WCO in navigating the evolving global trade landscape and fostering sustainable economic growth.

01/05/2026 Customs Knowledge
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Burkina Faso Boosts Customs Valuation with WCO Assistance

Burkina Faso Boosts Customs Valuation with WCO Assistance

The World Customs Organization (WCO) provided technical assistance to the Burkina Faso Customs Administration to support the restoration of its autonomous customs valuation function. The first phase assessment has been completed, with the expert team offering recommendations through diagnostic assessments and collaborative dialogue. These recommendations aim to strengthen risk management, implement post-clearance audits, and enhance the capabilities of valuation officers. The ultimate goal is to build an autonomous and efficient customs valuation system for Burkina Faso.

01/05/2026 Customs Knowledge
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Americas Caribbean Pioneer Smart Customs Modernization

Americas Caribbean Pioneer Smart Customs Modernization

The Americas and Caribbean (AMS) region, with WCO support, is actively exploring the application of disruptive technologies like blockchain, IoT, and AI in customs. Through case studies and experience sharing, they are promoting the development of smart customs clearance, contributing to global trade facilitation. The establishment of the CLiKC! regional cooperation platform will further facilitate the sharing of technical expertise and best practices among member countries, fostering innovation and efficiency in customs operations across the region.

12/30/2025 Logistics Industry Insights
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WCO Chief Visits Dutch Customs to Boost Global Trade Links

WCO Chief Visits Dutch Customs to Boost Global Trade Links

WCO Secretary General Kunio Mikuriya visited the Netherlands Customs, focusing on information sharing, GNC, data quality, the Multilateral Mutual Assistance Convention, and mutual recognition, discussing global customs cooperation. The Secretary General expressed gratitude for the Netherlands' contribution to WCO technical assistance and looks forward to continued collaboration to build an open, efficient, and secure new global trade landscape. The visit highlighted the importance of strengthened partnerships and innovative solutions for addressing evolving challenges in international trade and customs administration.

12/30/2025 Customs Knowledge
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New IATA System Digitizes Global Air Cargo Settlements

New IATA System Digitizes Global Air Cargo Settlements

CASSLink is an internet-based data processing and customer management system launched by IATA to optimize information exchange between airlines and freight forwarders. It offers functionalities such as data input, bill reconciliation, risk alerts, and electronic dispute resolution. Furthermore, it provides technical specification manuals and comprehensive training resources, supporting the air cargo industry's digital transformation. CASSLink aims to streamline processes and improve efficiency in airline settlement, ultimately contributing to a more modern and agile air cargo ecosystem.

12/30/2025 Logistics
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Global Airlines Target Netzero Emissions by 2050

Global Airlines Target Netzero Emissions by 2050

The aviation industry aims for net-zero emissions by 2050, relying on emission reductions, carbon offsetting, and carbon capture. Focus is placed on the quality of carbon offsets, exploring options like forest conservation and direct air capture. IATA provides technical guidance and references for these strategies. The industry recognizes the need for a multi-faceted approach to achieve its ambitious climate goals, balancing technological advancements with nature-based solutions and robust verification processes for carbon offsetting initiatives.

12/30/2025 Logistics Industry Insights
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Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

This article delves into the common reasons for inflated Google Ads shopping conversions with zero orders, including incorrect goal settings and code tracking errors. It recommends focusing on core conversions, optimizing conversion action settings, and ensuring accurate installation and operation of tracking code. The importance of troubleshooting technical details is emphasized to improve advertising performance. By addressing these issues, advertisers can gain a more accurate understanding of their shopping campaign effectiveness and optimize their strategies for better results.

01/04/2026 Customs Knowledge
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Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon's review system is undergoing a significant change, with increased weighting for star ratings and potentially reduced weighting for the number of reviews. This benefits new products but poses challenges for established ones. Sellers need to improve product quality and service to adapt to the policy change. Recent technical glitches on Amazon, causing some product reviews to be invisible, have further complicated seller operations. Sellers need to closely monitor these changes and adjust their strategies accordingly.

01/04/2026 Logistics Industry Insights
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