Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

12/30/2025 Logistics Industry Insights
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Truck Drivers Face ELD Mandate Deadline for Digital Logs

Truck Drivers Face ELD Mandate Deadline for Digital Logs

A U.S. court upheld the ELD mandate, signaling a digital shift in the trucking industry. While ELDs aim to improve safety and efficiency, they've raised concerns among drivers regarding privacy and costs. Capacity may tighten, and prices could rise, potentially reshaping the industry and accelerating technological innovation. The mandate represents a significant change, forcing adaptation and highlighting the evolving landscape of freight transportation in the United States.

01/19/2026 Logistics
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Amazon Sellers Seek Lost FBA Revenue Through Reimbursements

Amazon Sellers Seek Lost FBA Revenue Through Reimbursements

The value of online shopping returns in the US continues to rise, and the error rate of Amazon FBA is also increasing. Sellers should pay attention to quality reimbursement claims, promptly identify issues, and effectively file claims to avoid unnecessary financial losses and ensure reasonable FBA fees. Focusing on these aspects is crucial for managing costs and maximizing profitability in the competitive cross-border e-commerce landscape.

01/22/2026 Logistics
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US Truckload Capacity Tightens Raising Peak Season Concerns

US Truckload Capacity Tightens Raising Peak Season Concerns

DAT reports a mixed signal for the US truckload freight market in September, with volume down and rates up. Dry van and refrigerated freight volumes decreased, while flatbed volume increased. Spot rates saw a slight rise, and contract rates fluctuated. Analysts suggest that the rate increase is not demand-driven, making the peak season outlook less optimistic. Continued market exits by trucking companies are anticipated.

01/22/2026 Logistics Industry Insights
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Influencer Marketing Faces Six Key Shifts in 2026

Influencer Marketing Faces Six Key Shifts in 2026

This article delves into six key influencer marketing trends for 2026, including the rise of TikTok, the power of micro-influencers, the enablement of AI, the value of authentic content, the implementation of long-term strategies, and the importance of cultural understanding. Brands should capitalize on these trends by focusing on influencer selection, content co-creation, and cultural sensitivity to succeed in the global competitive landscape.

01/23/2026 Logistics Industry Insights
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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Logistics Index Hits June High Despite Supply Chain Strains

Logistics Index Hits June High Despite Supply Chain Strains

The logistics management index in June reached 60.7, showing a significant increase from May and indicating signs of recovery in the logistics sector. Inventory levels and costs continue to rise, while warehousing capacity has entered a contraction phase for the first time, reflecting potential uncertainties in future supply and demand. Changes in trade policy have also had a significant impact on the economy and the outlook for the logistics industry.

07/07/2025 Logistics Industry Insights
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Project Shipping Rates to Surge in 2025 Amid Tonnage Shortage

Project Shipping Rates to Surge in 2025 Amid Tonnage Shortage

The outlook for the project transport market in 2025 is optimistic, with strong demand for project cargo leading to rising freight rates amidst tight supply. Project transport charter rates are expected to increase by 10-20%, while general cargo rates may rise by 1-7%. The global trade environment continues to be influenced by geopolitical factors and the U.S. election, therefore, it is essential to keep an eye on industry dynamics.

08/06/2025 Logistics Industry Insights
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Chinas Fresh Food Supply Chain Faces Overhaul Amid Challenges

Chinas Fresh Food Supply Chain Faces Overhaul Amid Challenges

China's fresh food supply chain faces challenges from traditional models, leading to the rise of fresh food e-commerce. This analysis examines the advantages and disadvantages of e-commerce models and forecasts opportunities for development in traceability, branding, and integrated cold chain logistics. The future lies in optimizing the supply chain to ensure quality, freshness, and efficiency, ultimately reshaping the landscape of the fresh food industry in China.

09/28/2025 Logistics Industry Insights
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Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

The Russian e-commerce platform OZON is experiencing rapid growth, presenting significant opportunities for Chinese sellers. This article analyzes the reasons behind OZON's rise, its market potential, and how new sellers can quickly get started. It emphasizes the importance of seizing the early-stage advantages and adopting flexible operational strategies. The article encourages sellers to actively join OZON and embark on a profitable journey in the Russian e-commerce market.

01/05/2026 Logistics Industry Insights
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