Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
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Tencent Ads Boosts Home Furnishing Leads by 300

Tencent Ads Boosts Home Furnishing Leads by 300

Shi Nan Cross-border Logistics Navigation leveraged Tencent Ads' Lead Management Platform to boost the qualified lead rate in the home furnishing industry from under 20% to 60%, resulting in a 300% increase in conversion rate. This success was attributed to unified lead management, faster customer service follow-up, and improved call connection rates. Through refined operations, the platform helps businesses reduce transaction costs and achieve sustainable growth by streamlining lead nurturing and qualification processes.

12/30/2025 Logistics Industry Insights
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Tencent Launches AI Platform for Wechat Public Accounts

Tencent Launches AI Platform for Wechat Public Accounts

Tencent Yuanqi is a one-stop AI agent creation platform launched by Tencent, based on the Hunyuan large model. It supports zero-code construction of exclusive AI assistants. By importing materials such as WeChat official account articles to build a knowledge base, it enables intelligent Q&A and improves operational efficiency. The platform is available for free, providing an ideal choice for small and medium-sized teams and individual creators to quickly implement AI applications.

01/23/2026 Logistics Industry Insights
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Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

12/30/2025 Logistics Industry Insights
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Flexport Fairphone Boost Sustainable Supply Chains with Data

Flexport Fairphone Boost Sustainable Supply Chains with Data

Fairphone partnered with Flexport to optimize its supply chain through a data-driven platform, enhancing transparency, reducing lead times, and offsetting carbon emissions. Flexport is helping Fairphone build a sustainable supply chain, lower costs, and fulfill its social responsibility commitments. This collaboration sets a precedent for sustainable development within the smartphone industry, demonstrating how data and strategic partnerships can drive positive environmental and social impact.

01/28/2026 Logistics
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Alibaba Tencent Offer Free Email for Global Trade Firms

Alibaba Tencent Offer Free Email for Global Trade Firms

This article provides a detailed guide on how foreign trade enterprises can apply for free Alibaba Cloud and Tencent corporate email accounts. It covers the application process, domain name resolution configuration, and other essential steps. The aim is to help businesses reduce operational costs, enhance their professional image, and improve competitiveness by leveraging these free email solutions. It offers practical advice on setting up and managing these email accounts effectively for international communication and business operations.

01/06/2026 Customs Knowledge
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Amazon Brand Registry Glitch Highlights Compliance Risks

Amazon Brand Registry Glitch Highlights Compliance Risks

A recent "brand glitch" on Amazon, though caused by a system error, highlights the platform's increasingly stringent brand compliance requirements. Simultaneously, Amazon's launch of the TikTok-like "Inspire" feature signals its exploration of new social commerce models. This article delves into the details of the incident, the requirements for brand compliance, and Amazon's social commerce initiatives. It aims to provide sellers with insights for compliant operations and opportunities in this evolving landscape.

01/04/2026 Logistics Industry Insights
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Chinese Jewelry Brand Jeulia Gains Milliondollar Overseas Reach

Chinese Jewelry Brand Jeulia Gains Milliondollar Overseas Reach

This article delves into how jewelry independent website Jeulia achieved millions of traffic in the highly competitive overseas market through precise market positioning, unique product design, effective social media marketing, and refined website operation. Jeulia's case provides valuable lessons for domestic jewelry brands going global, especially in independent website operation, social media promotion, and user conversion. It highlights the importance of a targeted approach and strategic execution for success in international markets.

01/04/2026 Logistics Industry Insights
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