Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Frequent payment defaults by large cross-border e-commerce sellers expose the risks behind the industry's rapid growth. Suppliers face difficulties in recovering payments and need to actively take legal measures to protect their rights. The industry should strengthen risk control and establish long-term stable partnerships to jointly address these challenges. This includes implementing stricter payment terms, diversifying customer base, and exploring insurance options to mitigate the impact of potential defaults and ensure sustainable growth for all stakeholders involved.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Balancing Profitability and Vacation Time

Amazon Sellers Balancing Profitability and Vacation Time

How can Amazon sellers maintain profitability and growth during vacation? This guide provides detailed instructions covering vacation mode settings, FBA utilization, data analysis strategies, and recommended automation tools. It helps you achieve continuous store operation and growth while enjoying your holiday. Learn how to effectively manage your Amazon business, leverage FBA for fulfillment, and analyze key metrics to optimize performance even when you're away. Discover tools to automate tasks and ensure a smooth customer experience, ultimately leading to sustained success.

01/05/2026 Logistics Industry Insights
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Baidus ERNIE Bot Outperforms Chatgpt in AI Creativity Test

Baidus ERNIE Bot Outperforms Chatgpt in AI Creativity Test

This paper compares the performance of Wenxin Yiyan, ChatGPT, and New Bing in metaphorical rhetoric, revealing Wenxin Yiyan's potential advantages in linguistic imagination. The article argues that Wenxin Yiyan tends to use things or behaviors to metaphorize HR, demonstrating greater literary creativity and imagination. It calls for attention and cultivation of AI creativity to promote the rise of domestic AI. The comparison highlights the unique approach of Wenxin Yiyan in employing metaphors, suggesting a different level of imaginative capacity compared to its counterparts.

01/05/2026 Logistics Industry Insights
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Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon is adjusting its front-end display by hiding the number of reviews for some products, instead showing star ratings and the percentage of positive reviews. This aims to incentivize new products, improve product quality, and optimize the platform ecosystem. Sellers need to focus on product quality and service, acquire reviews compliantly, and monitor data changes to adjust their operation strategies accordingly. This change encourages a shift back to focusing on the inherent value and customer satisfaction associated with the product itself.

01/05/2026 Logistics Industry Insights
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Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Amazon Belgium is live, and PingPong has launched its payment service to help sellers tap into the European market. This article analyzes the potential of the Belgian market, highlights the advantages of PingPong's payment solution, and provides key operational points and logistics solutions for Amazon Belgium. It advises sellers to seize the opportunity of the Q4 peak season. PingPong's service aims to simplify cross-border transactions and empower sellers to efficiently manage their finances while expanding into this promising new European marketplace.

01/05/2026 International Settlement
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Ebay Sellers Can Boost Traffic by Adding Second Category

Ebay Sellers Can Boost Traffic by Adding Second Category

This article delves into the function and operation methods of eBay's secondary category feature, explaining its advantages in enhancing product visibility and precisely targeting customer groups. It also reminds sellers to pay attention to cost considerations and category relevance to avoid unnecessary losses, helping sellers master the eBay platform and achieve sales growth. By strategically utilizing secondary categories, sellers can improve their product's reach and attract a more qualified audience, ultimately leading to increased sales and a more successful presence on eBay.

01/05/2026 Customs Knowledge
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WCO Enhances Kyrgyzstans Customs with Preruling System

WCO Enhances Kyrgyzstans Customs with Preruling System

The World Customs Organization (WCO) supports the Kyrgyz Republic Customs in developing an advance ruling system to enhance customs valuation efficiency and trade facilitation. Through workshops and capacity building, the WCO assists Kyrgyz Customs in building an efficient, transparent, and reliable advance ruling system. This aims to reduce trade risks for businesses, optimize supply chain management, and improve customs control effectiveness, ultimately promoting global trade facilitation. The system is expected to provide clarity and predictability, leading to smoother customs procedures and reduced delays.

01/05/2026 Customs Knowledge
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Malawi Customs Strengthened Against Wildlife Trafficking

Malawi Customs Strengthened Against Wildlife Trafficking

The INAMA Project aims to enhance the capacity of Malawi Customs to combat illegal wildlife trade. Through diagnostic assessments, training implementation, and risk management workshops, the project assists Malawi Customs in building risk defenses. It strengthens cooperation with customs administrations of other countries to jointly address the global challenge of illegal wildlife trade, protect endangered species, maintain national security, and facilitate trade. The project ultimately contributes to a more secure and sustainable future by mitigating risks associated with wildlife trafficking.

01/05/2026 Customs Knowledge
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WCO Framework Enhances Customs Efficiency in Burundi

WCO Framework Enhances Customs Efficiency in Burundi

The World Customs Organization (WCO) is assisting Burundi Customs in building a national risk management framework to improve clearance efficiency and promote trade facilitation. By developing risk management policies, strategies, and action plans, and aligning them with regional frameworks, Burundi will be better positioned to implement its AEO program and fulfill its commitments under the WTO Trade Facilitation Agreement. This initiative aims to contribute to Burundi's sustainable economic development by enhancing customs operations and fostering a more predictable and efficient trading environment.

01/05/2026 Customs Knowledge
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