Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Chinas Air Cargo Growth Surges As US Trade Relations Improve

Chinas Air Cargo Growth Surges As US Trade Relations Improve

The Top 30 Chinese Airport Cargo Flight Ranking for Week 20 of 2025 reveals a strong market rebound driven by easing US-China trade relations, with total flight volume increasing by 12.26% week-over-week. Hong Kong International Airport and Shanghai Pudong Airport maintain their top two positions, while Ezhou Huahu Airport jumps to third place. Airports in different tiers exhibit varying performance, indicating intense market competition with both opportunities and challenges.

12/29/2025 Logistics
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UK Halloween Spending Reveals Retail Trends

UK Halloween Spending Reveals Retail Trends

Halloween has become the UK's third largest retail event, with surging demand for costumes, makeup, decorations, and food and beverages. Despite inflationary pressures, consumer enthusiasm for Halloween remains strong. Retailers need to innovate their marketing strategies and capitalize on evolving consumer trends to maximize sales during this period. The holiday's growing popularity presents a significant opportunity for businesses across various sectors within the UK retail landscape, demonstrating the enduring power of the holiday economy.

01/16/2026 Logistics Industry Insights
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Trucking Market Struggles but Shows Early Recovery Signs

Trucking Market Struggles but Shows Early Recovery Signs

The latest Trucking Conditions Index (TCI) from FTR shows a negative reading for the third consecutive month, indicating challenges in the trucking market. However, the July data also suggests signs of recovery, primarily driven by lower diesel prices. FTR anticipates a period of moderate weakness in the market and emphasizes increasing market fragmentation, making refined operational strategies crucial for success. The index reflects the ongoing pressures and subtle improvements within the current freight environment.

01/21/2026 Logistics Industry Insights
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Maersk Line Offers Guide to Reefer Container Booking

Maersk Line Offers Guide to Reefer Container Booking

This manual provides a detailed guide on booking reefer containers through the Maersk Line platform. It covers various steps and considerations, including booking method selection, key information input, schedule selection, contract party confirmation, booking information review and submission, and post-booking confirmation procedures. The aim is to help users easily complete the booking process and ensure the safe arrival of refrigerated cargo at its destination. It provides comprehensive instructions to navigate the booking system and avoid potential issues.

09/28/2025 Logistics
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Beijing Air Freight Export Booking Authorization Guide

Beijing Air Freight Export Booking Authorization Guide

This article provides a standard guideline for filling out the cargo booking authorization for air freight exports in Beijing. It details the importance of information regarding the shipper, consignee, notify party, and cargo. The necessity of accurate reporting is emphasized, along with comprehensive explanations of key elements like the port of origin, port of discharge, and cargo description. Ensuring that the information filled is complete and clear helps to improve the efficiency and smoothness of international freight transport.

07/21/2025 Logistics Encyclopedia
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Tech Innovations Reshape Future of Global Logistics

Tech Innovations Reshape Future of Global Logistics

The logistics industry is undergoing a profound technology-driven transformation, evolving towards intelligence, sustainability, collaboration, and service orientation. This requires multi-party cooperation, with data at its core, to co-create an open and shared new ecosystem. Focus is shifting to smart technologies, environmentally friendly practices, and building collaborative partnerships to achieve greater efficiency and sustainability within the supply chain. This collaborative approach fosters innovation and ensures a more resilient and responsible logistics sector for the future.

01/23/2026 Logistics Industry Insights
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Jetstar Airways Launches Direct Flights Between China and Australia to Boost Tourism

Jetstar Airways Launches Direct Flights Between China and Australia to Boost Tourism

Jetstar Australia has announced plans to launch direct flights between China and Australia by the end of the year, offering 35 flights weekly to attract more Chinese tourists. The airline will focus on the growth potential of second and third-tier Chinese cities to enhance travel convenience. Furthermore, by 2034, the number of outbound Chinese tourists is expected to reach 800 million, with 1% of Australian visitors translating to 8 million, further promoting economic development between China and Australia.

07/28/2025 Logistics
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Amazon Sellers Gain Profit Margins with 3step Pricing Guide

Amazon Sellers Gain Profit Margins with 3step Pricing Guide

Amazon product pricing is an art. This article provides a practical pricing strategy: First, accurately calculate costs to understand your profit baseline. Second, identify your target customers and cater to their preferences. Third, analyze competitors to leverage your strengths and avoid weaknesses. Combined with pricing tips, this helps you create best-selling products and maximize profits. This approach focuses on cost analysis, customer understanding, and competitive intelligence to optimize pricing decisions for increased profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Tiktok Boosts UK Ad Revenue As Social Media Shifts

Tiktok Boosts UK Ad Revenue As Social Media Shifts

TikTok has surpassed Snapchat to become the third-largest social platform in the UK, boasting high user engagement and rapid advertising revenue growth. Despite facing data security concerns, TikTok's global strategy and localized operations are driving its increasing influence in the UK and global social media markets. This presents new opportunities for brand marketing and e-commerce development. Its strong performance in the UK underscores its growing power and potential for further expansion within the competitive social media landscape.

12/31/2025 Logistics Industry Insights
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