Ebay Faces GMV and Buyer Decline Amid Market Challenges

Ebay Faces GMV and Buyer Decline Amid Market Challenges

eBay's Q1 GMV decreased by 20% year-over-year, with a decline in active buyers. Faced with declining revenue, eBay is focusing on high-priced items and reducing promotional spending. The company aims to reshape its growth engine through platform optimization, focusing on high-value goods, and developing its advertising business. Whether eBay can successfully transform and return to a growth trajectory remains to be seen and warrants continued attention. The company is hoping these changes will help combat the challenges it is currently facing.

01/05/2026 Logistics Industry Insights
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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Google Ads Budget Strategies to Boost ROI

Google Ads Budget Strategies to Boost ROI

This article delves into Google Ads budget allocation strategies, emphasizing keyword value assessment, conversion tracking, ad group segmentation, and continuous optimization. By implementing refined budget management techniques, advertisers can enhance their advertising ROI and achieve business growth. The paper highlights the importance of understanding keyword performance and allocating resources accordingly. Furthermore, it stresses the need for meticulous tracking of conversions to identify successful campaigns. Finally, continuous optimization based on data analysis is crucial for maximizing the effectiveness of Google Ads campaigns and achieving optimal budget utilization.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon sellers preparing for the year-end shopping season should focus on key FBA deadlines and optimize inventory management to ensure timely stock replenishment and avoid stockouts. Providing accurate delivery windows and tracking IDs can reduce delays. Consider avoiding West Coast congestion and opting for East and Central region warehouses. Proactive planning for promotional activities, optimizing product listings, monitoring customer feedback, and leveraging Amazon Advertising can further enhance competitiveness during peak season. Careful planning and execution are crucial for maximizing sales and customer satisfaction.

01/08/2026 Logistics
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Henan Amazon Sellers Adopt AI Strategies for Expansion

Henan Amazon Sellers Adopt AI Strategies for Expansion

The Amazon Global Selling Seller Year-End Strategy Summit (Henan) will be held in Zhengzhou on January 27th. Focusing on "AI-Driven Cross-border Operation Growth," the summit covers core topics such as AMC applications, AI advertising, account compliance, platform policies, logistics optimization, and financial & tax compliance. It aims to provide Henan cross-border sellers with practical annual strategy guidance to help them succeed in 2026. The event offers insights and tools to leverage AI for enhanced efficiency and growth in the global marketplace.

01/26/2026 Logistics Industry Insights
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Meta Yinolink Mark Five Years Boosting Chinese Brands Abroad

Meta Yinolink Mark Five Years Boosting Chinese Brands Abroad

YinoLink celebrates its 5-year partnership with Meta, receiving multiple awards that highlight its exceptional capabilities in assisting Chinese brands to go global. Built on meticulous service, YinoLink empowers SMEs to achieve growth in the global market through innovative advertising solutions and technology-driven strategies. Looking ahead, YinoLink will continue to deepen its collaboration with Meta, co-creating a new chapter in marketing and driving success for Chinese brands expanding internationally. The partnership focuses on providing effective and scalable solutions for businesses of all sizes.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies to Counter Negative Reviews

Amazon Sellers Adapt Strategies to Counter Negative Reviews

This paper proposes two main solutions for Amazon products with low ratings and numerous negative reviews: operational optimization and product improvement. In terms of operations, it emphasizes safe review acquisition and precise advertising. Regarding product, it advocates facing problems head-on and addressing quality issues at their root. Furthermore, it encourages sellers to maintain an optimistic attitude, continue learning and improving, and ultimately revitalize their products. This combined approach aims to transform poorly rated products into successful listings by tackling both perception and fundamental quality concerns.

02/12/2026 Logistics Industry Insights
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2023 Guide Shortform Video Boosts Crossborder Ecommerce

2023 Guide Shortform Video Boosts Crossborder Ecommerce

This article delves into the 2023 trends in overseas short video marketing, emphasizing its pivotal role in reshaping consumer decisions. It proposes five key strategies: capitalizing on video marketing potential, creating brand-aligned content, employing a 'fast, short, and accessible' approach, leveraging local KOLs/KOCs, and utilizing data-driven optimization. The article also highlights the significance of video advertising in cross-border e-commerce, providing practical guidance for businesses looking to expand their reach and engage with international audiences through compelling short-form video content.

02/11/2026 Logistics Industry Insights
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Bing Ads Guide for Entering US and EU Markets

Bing Ads Guide for Entering US and EU Markets

This article delves into the unique advantages of Bing Ads in search arbitrage within the European and American markets. It provides a comprehensive guide for beginners on setting up Bing Ads campaigns, covering crucial steps such as goal setting, structure configuration, keyword selection, ad copywriting, budget bidding, and continuous optimization. This guide aims to empower cross-border e-commerce businesses to leverage Bing Ads for more efficient marketing and achieve better results. It offers practical insights and actionable strategies to maximize ROI on Bing advertising campaigns.

01/20/2026 Logistics Encyclopedia
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Metas Andromeda Revolutionizes Ad Optimization Beyond Parameters

Metas Andromeda Revolutionizes Ad Optimization Beyond Parameters

The new era of Meta Andromeda Ads requires a shift from traditional parameter tweaking to reconstructing the user value system. This article delves into key aspects such as event value, user segmentation, and creative optimization, emphasizing stability and learnability. It aims to help advertisers understand the logic behind Andromeda Ads and achieve more efficient campaign performance. By focusing on a user-centric approach and leveraging the algorithm's capabilities, advertisers can unlock improved results and maximize their return on investment within the Meta advertising ecosystem.

02/03/2026 Logistics Industry Insights
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