Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Appliances is accelerating its strategic layout in live streaming e-commerce by establishing Zhuhai Gree Digital Technology Co., Ltd., aiming to address its online shortcomings. Leveraging a matrix-style Douyin (TikTok China) account operation and the personal IP effect of Dong Mingzhu, Gree has achieved initial success in this field. This move represents a significant step in the transformation of Gree's sales system and reflects the exploration and experimentation of traditional manufacturing in digital transformation. It signifies Gree's commitment to adapting to the evolving consumer landscape and embracing new sales channels.

01/06/2026 Logistics Industry Insights
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Douyin Live Streaming Gains Traction Among Small Businesses

Douyin Live Streaming Gains Traction Among Small Businesses

This paper addresses the traffic challenges faced by small and medium-sized merchants and influencers in Douyin E-commerce live streaming. It reveals the existence of untapped potential time slots on the platform and provides specific broadcasting time recommendations based on different industries. The importance of weekend traffic is also emphasized. The aim is to help merchants and influencers accurately grasp the traffic code, improve live streaming efficiency, and achieve business growth.

01/05/2026 Logistics Industry Insights
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Can Oriental Selection Match Taobaos Live Streaming Success

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

12/29/2025 Logistics Industry Insights
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Guide to Classifying Live Animals in Global Trade

Guide to Classifying Live Animals in Global Trade

This article provides an in-depth interpretation of the classification principles for live animals and animal products in the Customs Import and Export Tariff. It emphasizes the classification of juvenile animals, the definition of dried products, and analyzes practical cases to offer declaration suggestions for businesses. The aim is to assist practitioners in accurately understanding the tariff, reducing trade risks, and ensuring correct commodity classification for customs purposes. This ultimately contributes to smoother trade operations and compliance with customs regulations.

01/19/2026 HS Code Query
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Ecommerce Shifts from Live Streaming to Shelfbased Growth

Ecommerce Shifts from Live Streaming to Shelfbased Growth

E-commerce experts suggest that the benefits of live streaming e-commerce are diminishing, and shelf e-commerce may become mainstream by 2026. Businesses should return to the fundamentals of commerce, focusing on product quality, repurchase rates, and user experience to build stable channels. Through refined operations, companies can enhance brand power and strengthen supply chain barriers for sustainable growth. The "2026 E-commerce Growth Practical Manual" helps businesses grasp trends and address challenges in the evolving e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Global Live Streaming Platforms Features Trends and Future

Global Live Streaming Platforms Features Trends and Future

This paper comprehensively reviews major global live streaming platforms, deeply analyzing their characteristics, application scenarios, and advantages. It also explores future development trends such as content diversification, technological innovation, business model innovation, regulatory standardization, and globalization. The aim is to provide readers with an overview of global live streaming platforms, helping them understand their important role in the internet era. This includes analysis of platform features, use cases, strengths, and future trends in content, technology, business models, regulation, and global expansion.

01/27/2026 Logistics Encyclopedia
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Chinas Live Streaming Star Abey Faces Uncertain Future

Chinas Live Streaming Star Abey Faces Uncertain Future

This paper analyzes the popularity of Douyin livestreamer "Sister Abey," revealing her marketing model based on a "dominant female CEO" persona and low-price strategy. The article argues that while this model can achieve high sales in the short term, it lacks sustainability. As regulations tighten and users become fatigued with this approach, live streaming e-commerce needs to return to product quality and service, building user trust, to achieve long-term development. This shift is crucial for the industry's continued success.

02/05/2026 Logistics Industry Insights
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Guide Opening a Douyin Shop for Individuals and Businesses

Guide Opening a Douyin Shop for Individuals and Businesses

This article provides a detailed interpretation of the requirements and processes for opening a personal, individual, or enterprise TikTok Shop. It compares the differences between the standard TikTok e-commerce platform and TikTok Lite e-commerce, offering recommendations for different types of merchants. The aim is to help businesses efficiently onboard onto the TikTok Shop platform.

01/04/2026 Logistics Encyclopedia
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Tiktok Shop Expands in Southeast Asia Struggles in UK

Tiktok Shop Expands in Southeast Asia Struggles in UK

TikTok Shop exhibits contrasting performance in the UK and Southeast Asian markets. Southeast Asia, with its high acceptance of live streaming, price sensitivity, and convenient payment/logistics, presents a lucrative opportunity. Conversely, the UK market faces challenges due to cultural differences, trust issues, payment limitations, and logistical bottlenecks. Cross-border e-commerce businesses need to adopt differentiated strategies to succeed in the global market. Success hinges on understanding and adapting to the specific nuances of each region, tailoring approaches to resonate with local consumers and overcome existing infrastructure limitations.

01/05/2026 Logistics Industry Insights
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Tiktok Expands US Ecommerce with Shopify Integration

Tiktok Expands US Ecommerce with Shopify Integration

This article details the application process for the TikTok Shopping Cart in the US, focusing on the differences between TikTok Shop and TikTok Shopping. Using Shopify as an example, it provides a comprehensive application guide and operational steps. The aim is to help merchants capitalize on TikTok's traffic dividend and achieve monetization. It walks through the necessary steps to connect your Shopify store to TikTok, enabling product showcasing and direct sales within the TikTok platform. This guide helps businesses leverage TikTok's popularity for e-commerce success.

01/06/2026 Logistics Industry Insights
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