Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

The number of new sellers on Amazon has significantly decreased due to rising platform commissions, advertising costs, and higher operational barriers. Despite the decline in new sellers, the platform's GMV continues to grow, with increased traffic for active sellers and expanding scale for top sellers. Chinese sellers dominate the new seller landscape. Amazon is accelerating its transformation into a sales channel for larger enterprises.

01/27/2026 Logistics Industry Insights
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Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Backpack demand is surging on TikTok, with transaction volume skyrocketing by 112.77%. This popular product, featuring exceptional storage capacity and an influencer marketing strategy, successfully attracts young consumers and has become a social media sensation. For brands expanding overseas, collaborating with influencers is a shortcut to quickly penetrate target audiences and achieve efficient product seeding.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket & Auction, leading Korean e-commerce platforms, offer significant opportunities for cross-border sellers during their Big Sale events. Many sellers have shared experiences of achieving over a thousand orders per day. However, sellers should conduct thorough market research, select appropriate products, and focus on localized operations and marketing. The support from Shinsegae Group's local team further empowers Chinese sellers to tap into the Korean market.

01/07/2026 Logistics Industry Insights
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Temus JIT Presale Model Sparks Seller Debate

Temus JIT Presale Model Sparks Seller Debate

Temu has launched a JIT pre-sale model, allowing sellers to pre-sell without stocking inventory. However, sellers must pay a deposit and face high penalties for late shipments. This aims to alleviate pressure on Temu's warehouses but raises the barrier to entry for sellers, demanding higher inventory and logistics management capabilities. Sellers need to carefully weigh the pros and cons before choosing this model.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.

08/04/2025 Logistics Encyclopedia
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Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon's globalization strategy faces headwinds as nearly 70% of sellers remain in a single market. This article analyzes the challenges sellers encounter when expanding globally, including market research, resource capabilities, cultural and linguistic barriers, platform policies, and market size considerations. It proposes recommendations for both platforms and sellers on how to overcome these obstacles and unlock global growth potential. The analysis emphasizes the need for tailored support and strategic adjustments to facilitate successful international expansion for Amazon sellers.

11/03/2025 Logistics Industry Insights
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Amazon Germany Tightens Return Policy Raising Costs for Sellers

Amazon Germany Tightens Return Policy Raising Costs for Sellers

Amazon Germany has adjusted its return policy, implementing fees for packaging returns, differentiating return options based on seller type, and shortening the return period for certain electronics. Sellers need to optimize product descriptions, improve product quality and packaging, and handle returns flexibly. Staying informed about policy changes and implementing refined operational strategies are crucial for navigating these challenges. This includes proactively addressing potential return issues to minimize costs and maintain customer satisfaction in the German marketplace.

11/03/2025 Logistics
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